Developing fundraising methods for obtaining funds.

1. Developing fundraising methods for obtaining funds. Bonn, 2012

2. History • Rector Mayor: Procure Minor Peru (July 2010) • “Brotherhood” with Salesian Missions: Economic support and institutional capacity strengthening. • Salesian Missions Appointee: Test Direct Marketing.

3. Development • Hire a company or form a team? • Leadership: An SDB working full time • Search of councilS: Jesuits, San Juan de Dios, non profit organizations, Universities and companies.

4. Year 2011 • 516,509 sent ( 404,500 flyers and 112,009 letters)

5. Year 2012 (to November 15): • With a company: 10,000 letters sent • From an Office: 6,500 letters sent • From an Office: 10,000 Leaflets FDB

6. Direct Mail Process Director Secretary Assistant of Friends Actualization and search of Database Work Team Director of R.F. Planning of Campaign Approves the winning idea for the campaign: Supplies, letters, mail delivery, publicity Director Secretary of Assistant of Friends A small number of letters will be sent in order to survey and modify the impact. Assistant of Friends Design Agency Bid: Best offer for printing, supervision of printing. Director Design Agency Graphic design starts with the pieces, surveys, colors, a letter is written Secretary of Assistant of Friends Secretary of Assistant of Friends Trimestal bulletin sent or other communication Letters sent with the publicity difusion of the campaign Start of reception from Friends of Don Bosco Gratitude data entry Director of R.F. Assistant of Friends Monthly send list for the D. Automatic. Supervision of reports and income support Actualization of Data every 6 months Assistant of Friends

7. Preview

8. Limits

9. Informative Process • Formation of a data gathering team: With professional profile, merit competition, function manual • Development of knowledge in: processing, relational marketing and Salesians • Learn from other organizations, closeness with SDB in Argentina and Chile

10. Financing Base • Economic support from Salesian Missions for 5 years • A quote from US$ 675,000 divided into five years • To develop and strengthen the institutional capacity inside the FDB to raise funds in Peru by Direct Marketing

11. Legal Base • We find the terrain prepared to solicit donations • We are enabling the FDB to receive donations and national funds

12. The most significant • Yes we can = Fundraising Self-sustainable • Achieving the goal is a process and we are in the right path • Look for good practices to learn, adapt and execute in the country • We have earned the respect of the SDB • We are a service of the Province • The Fundraising: Part of our mission

13. 7. It’s necessary to continue working in internal marketing 8. We are evaluating whether or not it is more financially feasible and has a better impact relative to the web and social networking are in charge of an external agency 9. The processing is possible: Means of communication, public companies, private… 10. For Peruvians, it is very important to talk about their religious means (Salesian)

14. Methods of Fundraising

15. Other explorations

16. RESULTS OF LONG DISTANCE CAMPAIGN DON BOSCO 2012 Data actualized on October 31

17. Budget for the year 2013 January to December

18. Successes with Private Companies, Public and Others

19. Final Reflections

20. THANK YOU.