Developing a Fundraising Strategy for Your Organisation

1. Developing a Fundraising Strategy for Your Organisation HERN Funding Fair October 07-Developing a Fundraising Strategy

2. Organisation’s aims and purpose Organisation’s aims and purpose Develop and improve the voluntary sector HERN Funding Fair October 07-Developing a Fundraising Strategy

3. Specific objectives for stated period 08-09 Develop inclusive volunteering in St Albans HERN Funding Fair October 07-Developing a Fundraising Strategy

4. Analyse your budget Core costs Currentprojects New projects Organisational budget HERN Funding Fair October 07-Developing a Fundraising Strategy

5. Core Costs Premises - maintenance, furniture, equipment, rent, utilities Central functions - telephones, data processing, photocopiers,reception, HR, IT, leadership, finance, management,reception Governance &strategic - board expenses,audit, legal General fundraising - unrestricted f/raising HERN Funding Fair October 07-Developing a Fundraising Strategy

6. Allocate your core costs Core Costs Premises 600 Central functions 900 Governance/strategic 100 General fundraising 100 Proj 1 Proj 2 300 300 450 450 50 50 50 50 HERN Funding Fair October 07-Developing a Fundraising Strategy

7. More analysis Fundraisinghistory Fundraising resources The big picture Current sources,trends and known facts Changes in policy and criteria,trends People, time, systems, skills,data, resources HERN Funding Fair October 07-Developing a Fundraising Strategy

8. Fundraising History Current funding Trends and needs % grants,contracts, gifts, fees, other earned income, gifts/help in kind, investment income, loans rises in costs,over-reliance on one funder, failed bids, untapped sources, known funding facts, other service providers, earning potential HERN Funding Fair October 07-Developing a Fundraising Strategy

9. Fundraising resources People, time,systems Skills, data, resources Trustees, staff,volunteers, service users Time available at the right time Management and administrative structure for fundraising PR,networking, making the case for support, writing bids,budgeting Funding databases, on-going intelligence Publicity material, printing, postage HERN Funding Fair October 07-Developing a Fundraising Strategy

10. The big picture Changes in policy Changes in criteria Trends Grants/contracts/ loans,central/local, earned income, web-based giving, patterns of giving, philanthropy, collaboration, direct payments, outsourcing of funding Public service delivery,civil society, social inclusion, community cohesion, youth agenda, independence Inclusion/ targeting, general /specific, symptoms/causesempowerment, priorities HERN Funding Fair October 07-Developing a Fundraising Strategy

11. Fundraising Strategy BusinessPlan Resources Possible sources Project needs Contingency HERN Funding Fair October 07-Developing a Fundraising Strategy

12. Fundraising Strategy SVP Year 08-09 Project £ Proposed Resources Contingency sources SVP LD 10K 4 charities Staff Reduce hrs? 2 days Colleges Data Subsidise? Direct paym’ts SVP PD 5K 2 charities Staff Start if OK 1 day Direct paym’ts SVP MH 10K LloydsTSB Staff 1 day Partner Start if OK HERN Funding Fair October 07-Developing a Fundraising Strategy

13. Fundraising Plan Project need in detail Who and how to action Expected decision date Proposed likely source By when Record of progress HERN Funding Fair October 07-Developing a Fundraising Strategy

14. Fundraising Action Plan As at Aug 07 Project £ Proposed Who,when Exp date Progress sources decision to date SVP LD 10K 4 charities SM check Dec 07 got forms criteria & funders ok apply end Sep drafted 3 SVP PD 5K 2 charities as above Dec 07 drafted 1 sent 1 SVP MH 10K LloydsTSB SM contact Jan 08 e mailed funder and outline apply Sep HERN Funding Fair October 07-Developing a Fundraising Strategy

15. Fundraising strategy review October board meeting Outcome not known No success Partial success HERN Funding Fair October 07-Developing a Fundraising Strategy