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Moving Forward with our Priorities

Moving Forward with our Priorities. Working Together to Achieve Our Goals. Goals identified:. To form an independent entity with mission statement Consumer ed program Sustainability plan for market Pavilion/permanent location with full amenities/room for expansion

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Moving Forward with our Priorities

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  1. Moving Forward with our Priorities Working Together to Achieve Our Goals

  2. Goals identified: • To form an independent entity with mission statement • Consumer ed program • Sustainability plan for market • Pavilion/permanent location with full amenities/room for expansion • Dedicated market manager that is not a vendor/organizational structure • Need ownership vs top-down management/partnerships • EBT/WIC program and wireless technology • Effective marketing & promotion plan (with $$ to support it) • Increase regional networking opportunities among markets • Engagement of younger demographic/communications • Community – vendor – customer relationship building • Certified community kitchen – low cost, value-added products for market, programs & services to aid farmers in add’l revenue opps. http://www.nyfarmersmarket.com

  3. Using our analysis, how can we accomplish these goals? • (resources, relationships) • Need time & $$$$$ • Clear and concise plan • Commitment from sponsors, vendors, managers, regional stakeholders, customers, community leaders • Regional networking, meetings, sharing, resource sharing • Regional meetings for time and $$ efficiencies/affordability http://www.nyfarmersmarket.com

  4. What do we need to achieve these goals? • Relationships • Resources http://www.nyfarmersmarket.com

  5. What if we worked together? • What are the benefits of working collaboratively as a region? • Regional brand/marketing materials/seasonality calendar • Farmer recruitment/mentoring/AgFarmland promotion: www.ccaghelp.com contains info for farmers to network, land avails, Farm Link from Cornell, new farmer development models • Program development assistance/peer support (SNAP) • Regional database of volunteers • Increase communications with other markets/support, collaborate, peer support, http://www.nyfarmersmarket.com

  6. What obstacles/barriers exist that will prevent collaboration?Don’t know who the other stakeholders areNot enough time; geographic isolationGeo-political boundaries; dedicated use of $$ limitingSense of competition or conflict of interest among markets and/or farms Personality conflicts http://www.nyfarmersmarket.com

  7. How can we bridge those obstacles?Commit to overcome barriersRealistic approachRecruit objective facilitator Maintain autonomous identity within network within spirit of collaboration http://www.nyfarmersmarket.com

  8. Next Up: Creating a Regional Association? http://www.nyfarmersmarket.com

  9. Thank you! We hope you enjoyed our presentation. Farmers Market Federation 117 Highbridge St, Suite U3 Fayetteville, NY 13066 (315) 637 – 4690 http://www.nyfarmersmarket.com

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