Digital Media Program

1. Digital Media Program DIGITAL MEDIA STUDENT ORIENTATION FALL 2012

2. Introductions Full time faculty • Dr. Jerry Waite, AS, BA, MA, EdD • UCLA, CSULA, Don Bosco Technical Inst. • UH Professor since 1993 • Graphics teacher since 1974 • Professor Monika Zarzycka, MS, MDiv • HGST, UH, Kilgore Community College • UH Professor since 2005 • Also taught at ITT and Schlumberger.

3. Introductions Adjunct faculty • Lloyd Schuh, MEd • OSU, UH (currently an Ed.D. student) • In print since he was 10 years old! • Partner in Internet Associates • 20 years as Digital Communication Professor at Houston Community College

4. Introductions Adjunct faculty • Patrice Charleville, MFA • Rutgers, State University of New Jersey, Mason Gross School of the Arts,University of New Orleans • 30 years experience in Texas, LouisianaNew Jersey. • Owner of ARType since 2002.

5. Introductions Adjunct faculty • Daniel Levin, MFA • USC, Georgetown, Cornell • Producer/filmmaker since 2004 • Seth Stokes, MBA • Vincennes, Ball State, Univ of Phoenix • Xerox; HP: Account Manager/Executive • Elements Communications: President

6. Introductions Adjunct faculty • Jean Neumann, MBA • MBA, Marketing, UH Victoria • MFA (ABT), UT, Austin • BFA, Theatrical Design, University of Evansville, Indiana • Hewlett-Packard Co. • Marketing Services Manager • Art Director • Creative Design Manager

7. Introductions Lab Managers and Instructors • Harold Halliday • University of Ulster BS Economics/Accounting • 19 years in the Printing Industry • 5 years as Lab Instructor • Can Le • BS in Computer at HCMUT, BS in TLS at UH • 10 years as Computer Instructor at HCMUT • 4 years as Lab Instructor/Manager at UH

8. Introductions Lab Managers and Instructors • Michael Dawson • Art Institute of Houston, UH • BMC Software, Houston Chronicle • Photography and videography • Graphic and web design

9. Introduction Accreditation • Accrediting Council for Collegiate Graphic Communications (ACCGC) • One of eight accredited programs nationally • Adds validity and credibility to your degree.

10. DIGM Purpose What are we all about? • Creativity: weave together people and technologies to create • Coherent and dynamic integrated media campaigns that do their intended tasks. • Effective return on investment for our clients • Profit for our companies • Fun for ourselves

11. DIGM Purpose What is in your toolbox? • Words and pictures! • Has been the same throughout human history. • Leadership • Within your organization and for your clients • Current methodology • Cave paintings; chiseling in stone • Printing…letterpress, lithography, digital • Electronic…websites, mobile apps, social media, ?

12. DIGM Purpose Your mission? • Should you decide to accept it… • Deliver the right message to the right person, at the right time, with the right media. • This is personal. • We must know the message, the people who would be interested in knowing the message, and how each person would like to receive the message • Message + database + technology = WIN!

13. DIGM Purpose What are those technologies? • Print • Computer Graphics • Web media • Computer- and mobile-based internet • Animation • Social Media • Photography and Videography

14. Curriculum Components Print • DIGM 3351: Simple black and white premedia and digital/conventional document output. • DIGM 3352 (3252/3152): More complex premedia (VDP and imposition); document output using digital and conventional presses. • DIGM 4373: Color premedia and document output using digital and conventional press equipment.

15. Curriculum Components Computer Graphics • DIGM 2350: Essential techniques in Photoshop and Illustrator • DIGM 3353: Design for non-design majors. • DIGM 3355:ePublications for e-readers and smart phones; social media. • DIGM 4375: Package design.

16. Curriculum Components Web Design • DIGM 2351: Essential techniques in Dreamweaver, HTML/XML, and CSS. • DIGM 4376: Integrated Media combining websites, photography, videography, and animation.

17. Curriculum Components Photography/Videography • DIGM 2352: Basics of digital photography and digital asset management. • DIGM 3354: Introduction to video production from concept to delivery. • DIGM 4374: Advanced video production from concept to delivery.

18. Curriculum Components Media Management: DIGM courses • DIGM 3350: Digital media in the workplace: plant tours and industry overview. • DIGM 4372: Costing and estimating digital media projects

19. Curriculum Components Media Management: non-DIGM courses • ITEC 3325 • Information Tech. • SCLT 2362 • Intro to Logistics • SCLT 2380 • Distribution Channels • SCLT 3381 • Sales • TELS 3340 • Leadership & supervision • TELS 3345 • Human Resource mgmt. • TELS 3355 • Project Management • TELS 4341 • Prod/Service Ops. • TELS 4342 • Quality Improvement Methods • TMTH 3360 • Statistical reasoning

20. Curriculum Components DIGM Degree Components • Core of 60 hours • Basic DIGM courses, ITEC, TELS, SCLT. • 12-hour area of emphasis • Print Media – eMedia (requires Calculus) • Video Production – eCommerce • Packaging • You do NOT need to switch to the new degree plan, but you MAY if you want.

21. Curriculum Components Research and Development • DIGM 2350: Begin your undergraduate thesis by learning about the breadth and scope of Digital Media. • DIGM 2000–4000-level courses: work on your thesis: question; literature review; method. • DIGM 4378: Complete your thesis and publish your results.

22. Curriculum Components Research and Development

23. Curriculum Components Research and Development • Work with your faculty members—each semester—on your research project. • Topic generation • Literature review • Method • Findings • Dissemination • Grants to support your project.

24. Expectations What We Expect From You • Meet with Dr. Waite to go over your degree plan. (jwaite@uh.edu) • Community college credit? • Similar courses at UH? • Demonstrated competence • Prerequisite checker • Meet with Dr. Waite every semester or so to stay on track.

25. Expectations What We Expect From You • Dedication/commitment • Follow the program in order. • Sufficient time per week per course • Enthusiasm, motivation, professionalism • Do your work well and submit it on time. • Come to class prepared. • Take your quizzes each week.

26. Expectations What We Expect From You • Dedication/commitment • It is said that if you eat ham or bacon and eggs for breakfast that the chicken is involved, but the pig is committed. • We expect you to be committed…like the pig. • Be like Architecture majors…all nighters. • Live and breathe digital media. Your professors do. • We are committed to you. • Use us for input, guidance, and help.

27. Expectations What We Expect From You • Follow the program in order. • Courses have prerequisites for a reason. • You cannot learn videography without knowing photography. • Prerequisites are important. • Take the courses when they’re offered. • There is a course flowchart to help you plan. • Most courses are offered only once per year. • Missing an class could set your graduation date back a year.

28. Expectations What We Expect From You • Sufficient time per week per course • Our courses are “three-credit-hour” courses. • You must spend three hours per week per hour of credit. • 3 X 3 = 9 per week (lecture, lab, and on-your-own) • Less than 9 hours: • Minimal work, minimal grade • More than 9 hours: • Let us know.

29. Expectations What We Expect From You • Enthusiasm, motivation, and professionalism • Speak and write professionally & enthusiastically • “Sell” our program & UH to friends, family, others. • Use the business cards you make in DIGM 3351. • Dress the part • IGAEAUH meetings with guest speakers • Field trips • Gatherings you attend with faculty

30. Expectations What We Expect From You • Enthusiasm, motivation, and professionalism • Join IGAEAUH • Run for office. • Keep yourself motivated—especially in on-line classes • Just because you’re taking a class online doesn’t mean you don’t need to work nine hours per week! • Keep up with the online content and check Blackboard several times a week.

31. Expectations What We Expect From You • Do your work well and submit it on time • We are demanding…for good reason. • Take faculty criticism like a grownup. • Show you care. Go above and beyond the call of duty. • There’s no such thing as an acceptable “late” digital media product. • “C” rule: You must repeat a course if you get a C-.

32. Expectations What We Expect From You • Come to class prepared • BUY/RENT YOUR BOOKS. • We are conservative in assigning books. • Many books used for multiple classes. • Do NOT buy your books until you see the syllabus. • Read the readings before coming to class. • Buy the equipment we require you to get. • We try to keep equipment costs to $150 or less per course. We only ask you to get things you really need.

33. Expectations What We Expect From You • Come to class prepared • Bring your notebook computer/iPad/etc. • Take notes • Download on-line resources from www.digitalmedia.tech.uh.edu • Use the program’s website: • Schedules • Course Information/handouts • Discover! • Blackboard • Industry • Scholarships

34. Expectations What We Expect From You • Take your quizzes each week. • Many of your classes—even face-to-face ones—assign weekly online quizzes. • The purpose of these quizzes is to help you prepare for more important midterm and final exams. • Quizzes are to help you study. They are not punishments.

35. Fun and Family Be a Part of Digital Media • Hang out in the labs during open lab sessions. • Join IGAEAUH. Attend meetings and run for office. • Come to our student/faculty get-togethers each semester: • Your faculty will even bring their special dishes! • Make friends with other DIGM majors. You’ll need them someday. You might marry one.

36. State of the Art Labs Your Home Away from Home

37. Scholarships Get money to study! • http://digitalmedia.tech.uh.edu/industry/scholarships.php • Printing and Graphics Scholarship Foundation • Dr. Waite went all the way through his doctoral program with PGSF support • Katie Kornahrens • EDSF: Chenlong He • Nolan Moore: Colby Kibbe

38. Scholarships Go to Graduate School for Free • Actually, nearly free. • Rochester Institute of Technology • World-renown in graphics • Rochester, New York (home of Xerox and Kodak) • Master of Science in Print Media • Fellowship available ONLY to Texas students. • Priority to UH Graduates • Colby Kibbe

39. Thank you for coming!