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Lisa Hill Brian Perry Jenni Aaker

Lisa Hill Brian Perry Jenni Aaker. “ I created Gap with a simple idea: to make it easier to find a pair of jeans. We remain committed to that basic principle.” Don Fisher, Gap Inc. Founder and Chairman Emeritus. Expressing Personal Style. Show who you are through what you wear.

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Lisa Hill Brian Perry Jenni Aaker

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  1. Lisa Hill Brian Perry Jenni Aaker

  2. “I created Gap with a simple idea: to make it easier to find a pair of jeans. We remain committed to that basic principle.” • Don Fisher, Gap Inc. Founder and Chairman Emeritus

  3. Expressing Personal Style Show who you are through what you wear GAP Advertising uses Stars to emphasize this point They are artists, athletes, musicians: famous for what they do, who they are. They are individuals, and like them, we should let who we are shine as well. GAP clothing helps us do just that

  4. Fall into the Gap “Gap offers iconic American style to customers of all ages.” -Casual clothing and accessories- -Some Lotions, Chapsticks, Candles, etc.-

  5. Who falls into the Gap? • Middle income • Children, Babies, Men, Women • People having classic, casual style • People who like to shop Terrence Howard Does

  6. Gap Inc. Brands

  7. History • 1969 Founders Doris and Don Fisher open the first Gap store in San Francisco, Calif. • 1976 Gap goes public, offering 1.2 million shares of stock on the New York and Pacific Stock Exchanges. • 1983 Gap Inc. acquires Banana Republic — then a two-store safari and travel clothing company. • 1986 The first GapKids store opens in San Mateo, Calif. • 1987 The first Gap store outside the United States opens in London, England, on George Street.Gap Inc.

  8. History • 1990 The babyGap line is born, debuting in the GapKids store in San Francisco, Calif. • 1994 Old Navy opens its first store in Colma, Calif. • 1997 Gap opens its Online Store at gap.com. • 2006 Gap Inc. launches its first online-only brand, Piperlime, offering a fresh shoe shopping experience.

  9. Sustainable Design • Sustainable Products • Cotton • Better Cotton Initiative • Organic Cotton • Packaging • Store Fixtures • Buildings

  10. Strengths • Very recognizable brand name • Diverse selection • Easy online shopping • Very involved with public • Located all around the world • Strong celebrity endorsements

  11. Located at malls or large outlets Basic, Repetitive pieces Competition with sister brands Competitors American Eagle, Abercrombie, and J. Crew Becoming too basic Weaknesses Threats

  12. Taking part in the product (RED) campaign Online expansion Sustainable business practices Opportunities

  13. Locations • Malls • Strip Malls • Outlets • Over 3,000 Worldwide • Closest in Woodburn and Eugene (Old Navy in Albany)

  14. References www.gapinc.com www.gap.com www.imediaconnection.com/content/2024.asp Images found on various websites using google images Videos from youtube.com

  15. Thank You.

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