SPONSORED BY__________ CORPORATE SPONSORSHIP: What you need to know

1. SPONSORED BY__________CORPORATE SPONSORSHIP: What you need to know Prepared by: Moments of motivation llc Kathy sermon , mhsceo

2. DO I NEED A SPONSOR? • If your business is just starting out you may need a sponsor • Sponsors fund live events of major companies but they will fund yours also • You must determine who your target audience is and if it a fit between the sponsor and your company • Once you determine there is fit then you ensure your content is in line with the sponsor’s vision and mission for their organization • Once there is a fit you draft your proposal to the headquarters and ask them to sponsor your event • Once you hear back from the sponsor and you agree on terms and conditions sign the contracts and promote your event with your sponsors logo and contact info online and offline for success!

3. SPONSORS ARE LOOKING FOR YOU!! • Sponsors will be looking for you for two reasons: • They run out of content to share with their existing customer base • They are seeking innovative new ways to connect with and attract new customers…through you • if your content will help the sponsor connect with and obtain new clients they will want to establish a relationship with you • The formula is simple Sponsor + Your content = successful partnership

4. WHAT CAN I USE SPONSORSHIPS FOR? • You can utilize corporate sponsors for any of your projects: • Live events • book tours • workshops • seminars • speaking events • non-profit organizations

5. SPONSORSHIP IS ABOUT CROSS PROMOTION • Sponsorship is about a mutually beneficial relationship between your company and your sponsor • In a sponsorship relationship, there are two things happening: your funding & their promotion • The sponsor funds your event with: cash, products, gift cards and/or all three (3) • You provide your expertise, your genre specific knowledge and your remarkable awe-inspiring content • The corporation sponsoring your event will send a representative (or two) so make sure the banners of your sponsors are prominently displayed throughout your event, on social media, on any marketing materials you will provide • The cross promotion is about the sponsor discovering your company and how you are the solution to provide them with customers and they are the solution to funding your successful event(s)

6. SPONSORS LOVE ATTENTION….SHOWER THEM! • Sponsors love to make a difference in the communities they serve • Sponsors are seeking attention from you to attract new customers • Sponsors are relying on your content to attract their ideal customers • Shower your sponsor with attention by doing online and offline marketing campaigns • Utilize the sponsors logo, name, tag line in all your marketing and promotional materials • Send a final draft to the sponsor team for their approval before distribution of materials • Listen listenlisten to your sponsor and hear what they say about their goals for the event and what they hope will come out of their partnership with you • Understand their goals for the company overall and how you can be an integral partner to make that a reality

7. CORPORATIONS WANT TO GIVE YOU $$$ • Major Corporations have budgets for sponsorships and plan to sponsor companies why not you • You must position yourself from your competition so sponsors will chose you every time • Major corporations will send out press releases for you at no cost to you to promote you • Major corporations will arrange media coverage of the event with their media partners at no cost to you to promote you • They will purchase your book, your coaching program, tickets to your live event and recommend you to their existing customer base and any potential new customers • Corporations want to hire you as a speaker, consultant or coach • If done correctly a sponsor will fund your events year after year and develop a great working relationship with your company

8. Think outside the box • When thinking of corporate sponsors think outside the box • Think in terms of hotel chains, rental cars, airlines, beverage companies, soft alcohol (wine) hard alcohol (ciroc, Hennessey, patron), soda companies, water companies, food companies, snack companies • Think of major corporations like warehouse chains: Walmart, target, sam’s club, bj’s • Restaurant chains can provide breakfast, lunch & snacks • Think of major retailers like amazon, barnes & nobles, Walmart, target • Think of macy’s, bloomingdales, niemanmarcus, lord & taylor

9. THINK OUTSIDE THE BOX 2 • When thinking of corporate sponsors think outside the box in terms of companies that may seem out of reach for your market or your audience but may fit with the sponsor: • Insurance companies • Banks • Colleges & universities

10. I dream of sponsorships • Create a “wish list” of sponsors you would like to partner with • Create a “dream list” of sponsors that you think would be a good fit for your audience • Create a proposal and send out to those sponsors • Be aware not to target competition: for example if you are contacting sprint for an event do not contact Verizon, T-Mobile or at&t for the same campaign • Follow up with an email and 3-5 days later a phone call to schedule a meeting • When you show up at the meeting remember do not highlight the sponsors competition: if you are meeting with state farm do not show up with geico or progressive pens; if you are meeting with office max do not bring in a staples notepad.; if you are meeting with pepsi do not show up with a coke!

11. Sponsorship meeting tips • When you are invited to the meeting to discuss a possible sponsorship come prepared to do more listening than talking • Don’t feel like you have to “convince” or “win them over” in the initial meeting just pace yourself listen to what the sponsor is telling you they want to gain as a result of sponsoring your event • Keep their interest by being the solution for whatever problem/issue they are having; if they need more customers be the solutions; if they are having “bad press” be the solution; if they are looking to increase awareness in the community and gain new customers be the solution • Let your content speak for you. Have speaking points that are general in nature about your content but do not read word for word. These are busy c-level executives who do not have a lot of time • Ask for what you are worth. Don’t short change yourself. Be confident be prepared and be fabulous!