120 likes | 229 Views
in the . Mountain State. DEFINE IT. Rationale. Operating in survival mode is not an option Time to think beyond the status quo Co-curricular in nature – students excel . Goal. Increase membership 10% in existing chapters Increase number of new chapters by 20%. ACTIVATE IT.
E N D
in the Mountain State
Rationale • Operating in survival mode is not an option • Time to think beyond the status quo • Co-curricular in nature – students excel Goal • Increase membership 10% in existing chapters • Increase number of new chapters by 20%
ActivitiesExisting Chapters • Challenge State Action Team • Pre-DECA Activities • Develop alumni and business prospect list • Provide weekly updates Think Within, Think Beyond Marketing, Think Underclassmen, Think Beyond Students
ActivitiesNew Chapters • Create a prospect list using multiple sources • Promote joint membership with other CTSOs • Find a champion in each school Think Beyond Marketing, Engage Administrators
Promotional Mix • Weekly updates • Summer Conference • Train the Trainer • Fall Leadership Conference • Include CTE administrators • State Officer speaking engagements
Resources • Prospect List • Membership Campaign • Customized video • National and state data • Other states • Bring Your Classroom to Life publication
Incentives • Recognition for all stakeholders • State Officers • Advisor • Chapter • Administrators