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Celebrating 50 years of Wilderness: Media Training, January 2014

Celebrating 50 years of Wilderness: Media Training, January 2014. Shenandoah Wilderness, Virginia. Media Event Planning- Agenda. What is news? Event concept Media specific events Media for non media-specific events Media materials Press outreach before, during and after the event.

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Celebrating 50 years of Wilderness: Media Training, January 2014

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  1. Celebrating 50 years of Wilderness: Media Training, January 2014 Shenandoah Wilderness, Virginia

  2. Media Event Planning- Agenda • What is news? • Event concept • Media specific events • Media for non media-specific events • Media materials • Press outreach before, during and after the event

  3. What is News? • New • Local • Human interest • Conflict • Controversy • Strange bedfellows • Visuals • Timely

  4. Concept • GOALS: What is the purpose of the event? • RESOURCES: How many people will you have? What is your budget? Will you partner with other groups? • MESSAGE: What is the story you are trying to tell?

  5. Media Specific Events Planning

  6. Media Specific Events: Location • Easy to find • Accessibility • Appropriate size • Symbolism • Visuals • Electricity • Rain location

  7. Media Specific Events: Date/Time • What are your priorities for media? For people? • Best times for print media: Tues, Wed, Thurs between 10am-11:30am • Weekly newspaper deadlines? • TV News: Before 4pm

  8. Media Specific Events: Visuals • Telling a story • Clear message, repeated • Good photo opportunities

  9. Media Specific Event: Speakers • Interesting and credible • Diversity • Brief statements • Compelling personal stories • Press availabilities • On message

  10. Non-Media Events Planning

  11. Non-Media Events • What opportunities are available? • Can reporters join a hike? Press availability before or after the event? • Incorporate as much of the media event planning as you can • Take photos, have “speakers” • Think outside of the environmental beat • Reviewer for an art show? Community events reporter?

  12. Press Materials

  13. Press Materials: Advisory • Used to generate interest, calendar submission • Who, What, When, Where • Don’t give the whole story

  14. Press Materials: Press Release • Add the Why and Howto the press advisory • Write in pyramid style– most important information first • Include 2-3 pithy quotes • Keep it to 1 or 1 ½ pages • Follow up with a phone call after sending

  15. Press outreach

  16. Advance Press • Press list • Press advisory, pitch calls, community calendars • Facebook event • Identify media liaison, photographer • Prepare press release (but don’t send yet)

  17. Press Day of Event • Resend press advisory, make last minute calls • Arrive early • Have copies of any materials, press release • Start promptly • Media liaison, photographer work their magic

  18. Post Event Press • Immediately after send press release, share with photos on social media • Follow up with thank you notes for good stories • Ask attendees to send letters to the editor or write op-eds

  19. Questions?

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