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Current Major Projects

Current Major Projects. Note: There will be enlarged departments throughout. Future Major Projects. Sustainment Projects. Livorno Commissary. Grand Opening 5 June 2009. 21 st Century Leadership. “We cannot direct the wind, but we can adjust the sails.” . - Unknown.

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Current Major Projects

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  1. Current Major Projects Note: There will be enlarged departments throughout DeCA Europe

  2. Future Major Projects DeCA Europe

  3. Sustainment Projects DeCA Europe

  4. Livorno Commissary Grand Opening 5 June 2009 DeCA Europe

  5. 21st Century Leadership “We cannot direct the wind, but we can adjust the sails.” - Unknown DeCA Europe

  6. Current Stockage Levels • Carry over 12K resale line items • Stock over 9,590 items brought in from USA • More than 7,680 dry; 1,290 freeze; 620 chill • Added additional 115 chill items • Plus Direct Store Delivery (DSD) items, one-time buys, shippers, local items, club packs & seasonal/holiday items • Plus meat, produce & deli/bakery products • During FY08 added over 1,200 new items • FY09 thru June added over 630 new items • Considerations • Sales history & demand, product shelf life, CDC space constraints, customer input, cost & promotional activity, store size, manufacturer & food broker support Bottom Line: - Food industry dynamic business - Ongoing process to achieve right mix DeCA Europe

  7. New Initiatives in FY09 • Fresh seafood • Organic produce • WIC-Overseas now includes fresh produce • Bison meat • Vitamin swap • Gluten-free soy products expanding • Stars and Stripes Military Mom's page on web • Kay's Kitchen online expanded • New theme & new recipes each week • 2 weekly radio shows on AFN • Friday afternoon on AM "Clueless Guys Can Cook" • Monday morning on FM "Kay's Kitchen on the Radio" DeCA Europe

  8. Bags for a Green Environment • Started in Nov 07 with 1 bag • Now carry variety of 6 bags • Keep Cool Thermal • Plastic Carrier • Savvy Saver Regular, Large, Thermal & Canvas • Total sales of $325,958 since start of program • Total savings from reduction in non-environmentally friendly bags: $90K! DeCA Europe

  9. Seafood Road Show European commissary road shows continue - Enjoy some “Surf & Turf”… King crab legs and claws Slipper lobster tails Tiger shrimp Atlantic salmon fillets Tilapia fillets Catfish fillets Tuna steak Bay scallops …and some “turf” too - Angus top loin roast AT GREAT $AVING$!! Up to 49%!! Rounding out the rest of the year Wiesbaden August 21-22 Heidelberg August 28-29 Aviano September 4-5 Sigonella September 11-12 Naples September 18-19 Vogelweh October 16-17 Bamberg October 30-31 Patch Barracks November 13-14 The commissary – It’s worth the trip! DeCA Europe

  10. Surf-n-Turf Road Show Sales 2009 • RAMSTEIN FEBRUARY 13-14 $13,719.69 • MANNHEIM FEBRUARY 27-28 $ 8,166.16 • PATCH BKS MARCH 13-14 $ 8,238.01 • GRAFENWOEHR APRIL 03-04 $12,450.93 • BITBURG APRIL 17-18 $ 7,662.10 • VOGELWEH MAY 01-02 $12,760.41 • SCHWEINFURT MAY 15-16 $ 4,244.76 • LAKENHEATH JUN 05-06 $ 9,215.52 • RAMSTEIN JUL 10-11 $ 7,480.04 • TOTAL $71,486.69 DeCA Europe

  11. Milk Sales • Milk Sales, Jul 08-Jun 09 • Fresh: $6,487,564 • Organic $2,306,003 • Organic is 26% of milk sales and increasing in popularity with customers DeCA Europe

  12. Award Winning • DeCA/DoDDS "Food for Thought" • Partners in nutrition education • 2nd year with 160 • Kaiserslautern • Middle School 6th graders • Will be expanding to Sembach Middle School Pete Taylor Partnership of Excellence Award from the Military Child Education Coalition DeCA Europe

  13. Deli/Bakery Operations • Hired 15 managers • Replacing work leaders • 1st basic bakery deli ops course given • 11 attendees at Aviano • 3rd cake decorating class given • "Hands on" training for employees • 18 self-serve bakeries • Schweinfurt latest addition • Quarterly display contest starts in August • "Say cheese" photo contest • Added • 3 organic breads, 2 pre-whipped frostings, 2 pre-baked cupcakes, 2 pre-baked brownies, 2 cheddar & mozzarella cheeses DeCA Europe

  14. Self Serve Bakery Sales DeCA Europe

  15. Sandwich Bars Demographics % of TotalStore Sales $$ Volume Unit Volume DeCA Europe

  16. Sandwich Sales – June 2009 DeCA Europe

  17. Sandwich Sales – June 2009 DeCA Europe

  18. Sandwich Sales – June 2009 DeCA Europe

  19. Deli/Bakery Sales Aug 07-Jul 08 Aug 08-Jul 09* Bakery $2,644,936 $3,149,510 +16% Deli $7,436,849 $8,549,835 +13% *Projected for July 09 DeCA Europe

  20. Fisher House BBQ Joint efforts between industry & DeCAsupporting troops on many levels Landstuhl Hospital Appreciation Day Again, over 800 hospital staff &patients served DeCA Europe

  21. Some Numbers to Consider • Organic products • Sales increased 27% from Jun 07 to Jun 08; and 14% from Jun 08 to Jun 09 • Product selection increased from 213 to 247 items in 2008 and from 247 to 285 in 2009 • WIC-O products • Number of transactions increased by over 782K from FY08 to FY09 • Bison – introduced this year with sales over $138K • Lakudia Olives – introduced this year with sales over $75K DeCA Europe

  22. Future Operations • Focus on funding • Level of affordable support • CDCs & CMPP uniquely suited to changing footprint • Facilitate new support scenarios • Modify operations to meet requirements • Current locations at key logistic hubs • Continued commitment from business partners Bottom Line: Adjust to changing market conditions DeCA Europe

  23. 18 THE COMMISSARY … It's Worth The Trip! 1991 - 2009 Thank You DeCA Europe

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