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Show Me How Mobile is Done. Imogen Casebourne , MSc. Clark Quinn Ph.D. Patti Shank Ph.D. ?. TB = Terabyte (1000 GB) PB = Petabyte (1000 TB) EB = Exabyte (1000 PB). How do people use laptops and pocket devices differently?. Guild Survey. N=819 Feb 2011 through Feb 2012.
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Show Me How Mobile is Done Imogen Casebourne, MSc Clark Quinn Ph.D. Patti Shank Ph.D.
? TB = Terabyte (1000 GB)PB = Petabyte (1000 TB)EB = Exabyte (1000 PB)
Guild Survey N=819 Feb 2011 through Feb 2012
We asked • Was this developed externally or internally? • What was the learning need? • How did the solution work? • Was it a mobile web or native app? • What development tools were used? • What were the outcomes?
Then we wondered ... What could you use?
Case 2: UK National Health Service UK’s largest employer
Case 3: Estacio • Brazilian University • 14,000 employees • 75 campuses • 20 states • 284,000 students
Case 4: BlackBerry • Launch of BlackBerry z10 • BlackBerry 10 • Global training • Across all devices • Challenging timeframes
Case 5: UK Government • Over 335,000 users • 1000 new users per day • Busy people • On the move • Across the UK
Case 6: US Coast Guard Learners in hard to reach locations
Case 7: SONIC • Largest US Drive-in • Over 3,500 drive-ins • Over 398,929 drink combinations • A changing menu of monthly specials
Case 8: British Red Cross • UK branch • Global organization • Emergency response • Emergency preparation
Case 9: CSIR • Based in South Africa • Working across Africa • Research into mobile technology • School children across Africa lack books • But many have mobiles
Lessons learned We identified three key lessons 3
Lesson 1 Be sure to involve stakeholders early on
Lesson 2 Have a marketing strategy in place
Lesson 3 Warn learners if they could end-up paying for data transfer
Major Takeaways The report outlines nine major takeaways ... 9
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Imogen Casebourne, M.Sc. ICasebourne@epiclearninggroup.com @icasebourne Clark Quinn Ph.D. clark@quinnovation.com @quinnovator Patti Shank Ph.D. pshank@elearningguild.com @pattishank