China’s emerging Northeast The Right Market, The Right Time!

1. www.harbin-agri-expo.com China’s emerging Northeast The Right Market, The Right Time! Value Added Services: Business Matching & Supporting Events 5-8 September 2013 | Harbin, China

2. Target Regions 8 popular tourism resorts - Plum River Villa & MeixiHuilongwan Resort in Yichun • The largest provincial city in China with more than 10 million consumers • 80% of the population are young and middle-aged • Strong growth in Harbin’s retail and hospitality sector • As a major tourist city, current facilities do not satisfy the increasing demand • Huge potential for food & beverage suppliers in upcoming hotel and restaurant developments! Yichun • 9 five-star hotels within 3 years • 6five-star hotels under construction: • Marriott Hotel Youyi Road Harbin • Wanda Holiday Inn • Beiteng Hotel Songbei District • Hilton Hotel Shangzhi Street • Grand Hyatt Songbei • LongzhuErlongshan Ski Hotel • Existing five-star hotels: • New Paris Hotel Harbin • Shangri-La Hotel Harbin • Sofitel Wanda Harbin • About 100 Star-rated hotels • Thousands of restaurants & bars Yabuli, just outside Harbin - the biggest ski resort in China. A wonderful resort for all seasons, and for all kinds of tourists. Great potential needs for food & beverage among existing and upcoming hotels & restaurants Yabuli Harbin

3. Target Regions More than 70 Star-rated hotels in Jilin, and more than 60,000 hotels & restaurants • Target Audience in 3 Northeastern Provinces: • Dealers, Traders, Retailers • Importers & Exporters • Supermarkets & Chain Stores • Hotels, Restaurants, Bars & Catering Suppliers • End-consumers Shennong Hot Spring Resort &Changbai Mountains Biquan Lake Resort contribute to the local tourism Harbin Jilin Liaoning More than 200 Star-rated hotels in Liaoning, more than 100,000 hotels & restaurants. Local tourism Attractions & Resorts contribute to long-term needs of food & beverage.

4. How do you meet the right buyers? • We actively identify buyers from the target regions, and invite them to the show. Attractive incentives are being provided, including subsidies for travel costs & hotel accommodation for qualified trade visitors. • Visitors and exhibitors alike can enjoy customized services, such as advanced Business Matching. Invited trade visitors will be able to preview the existing exhibitor list, and schedule meetings with suitable exhibitors during the event. • In our Meeting Zone, trade buyers of different categories (importers, dealers, hotels, resorts, etc.) can be approached directly. Free refreshments will be provided for registered trade visitors. • A range of onsite activities offers additional value, including the AgriWorld Conference, wine seminars and tasting, cooking demonstrations, as well as expert seminars about products, regions, supply chains, etc.

5. Business Matching • Comprehensive selection of buyers and distributors from our large industrial trade database. At least 200 high potential target buyers will be identified in advance by us. • Exhibitors may set target criteria based on particular products, industries, countries, etc. to filter more specific potential trade visitors for onsite meetings. • Exhibitors will be actively introduced to local buyers and will get the opportunity to introduce and explain their products in greater detail. • The Business Matching Area onsite is designed to create a platform for communication between trade visitors and exhibitors • The “Trader Display Wall” will inform exhibitors onsite about additional business opportunities. • Industrial consultants and specialists will be deployed to facilitate introductions, initiate business opportunities, and fulfill the different needs of all parties.

6. Wine Seminars & Tasting • Imported wine is quickly becoming a symbol of status and quality life, and is highly accepted by people in Northeast China. It changes consumer behavior and gradually threatens the position of the Chinese Wine. • Fine wines from all over the world will be onsite, waiting to enter this new market. The local audience will have the opportunity to taste and appraise imported wine without going abroad. • Educational activities complement the event, including speeches by wine specialists on wine tasting, wine history & knowledge, wine & dine, wine culture and etiquette, etc. • The show is an effective way to build a relationship among brands, distributors and trade buyers for long-term cooperation.

7. Cooking Demonstrations • Food is a very important matter in Harbin, but existing restaurants in Harbin feature mainly the Eight Chinese cuisines, as well as classic Japanese & Korean food. • The Agriculture & Food Expo Harbin features all kinds of delicacies under one roof, presenting a global food feast for the local audience. • Master chefs will prepare not only Chinese traditional cuisine, but also western delicacies, and inform how to prepare and combine the different cuisines. • All raw materials and ingredients used for onsite cooking can be found at the exhibition.

8. Contact For enquiries, please contact the project team in China: Project Management Overseas Sales Mr. Max Miao Mr. Ryan Lam Tel: +86-21-6390 6161 Ext 807 Tel: +86-10-6590 7766 Ext 766 m.miao@koelnmesse.cn r.lam@koelnmesse.cn Be one of the first to gain a foothold in Northeast China!