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Glossary and layout guides. Masthead. The masthead is the title of the publication and is usually in bold. Headlines. Headlines describe the story to draw the reader in, often bold and eye catching. Sometimes puns like below are are used to draw readers in. . Crossheads.
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Masthead The masthead is the title of the publication and is usually in bold.
Headlines Headlines describe the story to draw the reader in, often bold and eye catching. Sometimes puns like below are are used to draw readers in.
Crossheads Cross heads are usually bolder than the main body type, and are inserted between paragraphs to break the page up. They are also called subheadings, and appear in the body of the text and are centrered above the column, if to the side called a sideheading. It also works as a technical device to allow readers to skip to sections they are interested in. They are a design tool and should be simple and give the reader information. Example1 shows a large bunch of text without any breaks. Examples 2 shows how crossheads are used to break the text up. Crosshead
Straplines • This is an introductory headline below the headline.
Glossary continued • By-line – the name of the reporter, if they are important is often included at the beginning of the article, althought does not always appear. • Caption – typed text under photographs explaining the image. • Credits – the author of a feature may be given credit in the form of a byline. Photographs may have the name of the person who took them or the agency that supplied them alongside them. • Copy: the text • cut-out illustration with background masked or cut to make it stand out on the page • delayed drop: device in news story of delaying important facts for effect • Kicker – this is a story designed to stand out from the rest of the page by the use of a different font (typeface) and layout. • Lead Story - the main story on the front page, • Lead Paragraph • editorial • 1 leading article expressing publication's opinion; 2 matter that is not advertising • embargo • time before which an organisation supplying material, e.g. by press release, does not want it published • exclusive • claim by newspaper or magazine that it has a story nobody else has • face • type design • feature • article that goes beyond reporting of facts to explain and/or entertain • house style: Stle a newspaper ofr magazine has most organisations have a book identifying this • insert • extra copy to be included in existing story • intro • first paragraph of story • italics • italic (sloping) type
