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The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. Kangaroo UK as SEO Consultant in Leicester focus on the key factor of Google Analytics reports on achieving your business objectives and goals. For more details about our services visit our visit: https://www.kangaroouk.com/seo-agency.
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The new Analytics adds AI-powered insights, tracks users across devices and provides more data controls to site owners. Google’s Vision for The Future of Analytics
Meet Google Analytics 4 New version released announced on October 14, 2020, is an expansion and rebranding of the App + Web property launched last year and sign the first pace in developing beyond Universal Analytics.
New AI-powered Insightsand Predictions The new insights and predictions making their way to Google Analytics 4 can automatically alert marketers to data trends such as surging demand for a product they sell.
Deeper Audiences Integration with Google Ads Marketers can build and maintain audiences from their visitors across the web and their app.
Analytics in a Cookie-less Future As third-party cookies are phased out, Google anticipates that data sparsity will become the new norm. It will rely on machine learning to fill in the data gaps.
Google Analytics 4 will be the default option when you set up a new property. The previous iteration, Universal Analytics, will continue to remain available, but Google recommends site owners set up both property types and run them in parallel. New feature development will be focused on GA4.
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You Have Goals, We Have Solutions Thank You Source: https://searchengineland.com/google-analytics-4-adds-new-integrations-with-ads-ai-powered-insights-and-predictions-342048