TruckSuvidha: Transportation On Online Wheels

1. TruckSuvidha: Transportation on Online Wheels TruckSuvidha is a start-up which was formed with one goal in mind i.e. to bring about a change in the existing transportation scenario. The current logistics industry in India faces huge gaps due to the demand and supply not being met despite the availability of both in huge numbers. This start-up plans to act as a bridge and curb the existing gap. Apart from this the logistics sector is technology deprived with players opting for old traditional practices while booking trucks. The plan is overhaul the complete industry by introducing technology and other means to make truck booking a rather easy affair. TruckSuvidha is an online portal connecting various entities to bring them on a common platform where they can go about doing their businesses easily without any hassle. There registered user base includes transporters, customers, service providers, packers and movers, individual truck owners who communicate in a timely and effective way. It aims to reduce the problem of lack of information by providing an extensive database with thousands of options to choose. It can be rightly said that TruckSuvidha is the ‘Yellow Pages’ of the transportation industry. Services provided are keeping in mind the key vulnerabilities of this sector. There exhaustive database provides real time information on not only the forward journey but the return journey as well. The unique subscription model at affordable prices makes the job easier for both the transporters and customers as only relevant information is shared with the apt party to make the operation easy and swift. Main features include

2. Load Board, Truck Board and Distance Calculator which feed into database the requirements from a transporters and customers perspective. This information is classified and shared to get the transaction on-going. So basically the idea is to help all key players come together to perform their business in a simple yet effective manner. Road transport is a dominant segment in India’s transportation sector with a share of 4.7% in India’s GDP in comparison to railways which is a mere 1% (NTDPC Research 2009-2010) with a total of 76.6 lakh goods vehicles. If we approximately calculate the number of trips in a year, it amount to 700 M out of which TruckSuvidha plans to cater to 70 M trips all across India. The target is entire logistics industry be it the traditional transporter or customer, service provider, packers and movers etc. Any vehicle transporting goods from one place to another should be booked through TruckSuvidha. The plan is to bring the entire industry online and moving goods as easy as eating pie. As of now TruckSuvidha has covered close to 632 locations with 39,200 registered users on their website. More than a 500 posts/queries are received per day. One of their unique features is a full time call center which takes care of real time queries at that moment making this a trusted brand for all. Even after such a positive response the challenge is

3. to make the people aware of how technology will make their lives better, getting the truck drivers educated of their rights, making people accept change in an industry which has not used technology since its inception. The strategy is to organize and modernize a technology crippled industry. Existing dogma needs to vanish and people need to be more aware of the things going around in the current world scenario.