“Excellence in Brand Management”

1. “Excellence in Brand Management” Company Overview – 2011 IFA

2. Why IFA? • The members of the IFA Sales Team are all successful executives with years of experience in the Specialty, Naturaland Confection Food industry • Major consumer packaged goods experience. • Expertise in grocery, natural, drug, mass and convenience • A critical mass of sales resources to help our clients successfully fulfill their potential sales. • The owners of IFA are committed to the long term success of IFA, resulting in a vested interest in building your brand to its fullest potential • We assist in directing clients toward brand strategies that result in positive business outcomes • With a focused portfolio IFA can: • Develop a sales plan which calculates the sales potential for a client, demonstrating success • Focus on increasing sales • IFA can cover more sales opportunities and help you stay within sales budgets, reducing cost • Menu of services – IFA has options IFA

3. Our sales network • Our broker network is anchored by NS Sales nationally, as well as other strong brokers in the marketplace • NS Sales covers our national natural sales efforts, as well as some of specialty grocery markets • NS Sales, owned by Acosta, the nations largest food broker. • Employs over 400 associates that cover retailers from store level • Truly national, professional coverage • IFA has a long successful relationship with NS Sales and their senior management. • Together with our broker network we have strong alternate channel coverage as well. • C-Store Business • Regional • Drug • Rite Aid, CVS, Walgreens • Mass • Target, Big Lots, Tuesday Morning IFA

4. IFA Sales coverage of the US market Mike Wheeler VP Sales Midwest US Minneapolis, MN Don Cook President & CEO, Sales Eastern US Lancaster, PA IFA Corporate Office Morristown, NJ Dale Lucas VP Sales Western US Sonoma, CA Gregory Figueroa COO & CFO – IFA Corporate Office Dallas, TX IFA

5. Specialized focus in areas to increase sales • Analysis • Utilizing syndicated data • Sales to customers • Target specific retail opportunities • Planning • By broker • By distributor • By retailer • Selling • Managing broker network • Selling retailers • Trade Show Activities • Follow-up Activities • Regular review with clients about progress in the market • Category Review schedules and appointments, when available IFA

6. IFA Brand Representation Advantages • Full salesreporting provided monthly: • Sales by customer • Conference call with the sales team • Open book financial reporting provided: • Promotional Spending • Slotting • Comprehensive brand coverage at Food Shows, resulting in savings in booth cost, personnel and time • Some of the shows that IFA will participate in: • Fancy Food – East and West • Natural Expo – East and West • Many major distributor shows – Market Centre, DPI, Kehe, Millbrook, Haddon House • Structured communication with clients to maintain relationships • Increased sales coverage throughout the United Sates IFA

7. IFA client’s list includes successful natural and specialty brands IFA

8. IFA new client evaluation process • IFA partner meeting to discuss your brand • Full market assessment • Retail • Distributor • Alternate channel possibilities • Sales plan with retail targets by distributors • Schedule activities • Determine upcoming category reviews for retailers with published schedules • Trade show plans • Conference call schedule • In field work with IFA sales team IFA

9. IFA is the right choice for brand excellence in the US • Extensive Industry Knowledge • Focused Portfolio • Successful Sales Network • Alternate channel capabilities • Professional planning process • Structured communication with clients • Proven success IFA

10. “Excellence in Brand Management” IFA