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Internet TV Glenn Reitmeier, Greg DePriest, Sheau Ng September 9, 2009

Internet TV Glenn Reitmeier, Greg DePriest, Sheau Ng September 9, 2009. Internet Connectivity Comes to the TV. Traditional. Internet-enabled. What Does It Mean?. Network. HIGH LEVEL VIEW Opens new communication pathway to receiver

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Internet TV Glenn Reitmeier, Greg DePriest, Sheau Ng September 9, 2009

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  1. Internet TV Glenn Reitmeier, Greg DePriest, Sheau NgSeptember 9, 2009

  2. Internet Connectivity Comes to the TV Traditional Internet-enabled

  3. What Does It Mean? Network • HIGH LEVEL VIEW • Opens new communication pathway to receiver • −one that may be used for independent content delivery (i.e.,VOD) • – one that may provide content that’s integrated, coordinated, synchronized with linear broadcast • −clear requirement for new standards • Opens receiver to infinite sources of content (legal and illegal) • − Conversely, opens new markets to content • − Places territorial control of content under pressure • −

  4. Content Integration, Coordination, Synchronization MY PORTFOLIO TV needs knowledge of Program, Time Sync, Space Sync

  5. NBCU Thinking: Internet-TV Goals: Enhance today’s distribution Expand device maker options Internet-Connected Smart TV STB BENEFITS viewer measurement personalized data elements ad targeting intelligence interactivity / viewer responses content downloads, coupons, DRM licenses & transactions etc, etc, etc Assumptions Video & audio continue via traditional paths When you add network connectivity… Need to “tunnel” for triggers & synchronization

  6. Making the Future Happen • Broadcasters need to act early and quickly • Issue is how to exploit hybrid televisions • New “channel” = Threats + Opportunities • Hybrid TV Principles • Identify “holes” – What standards? Why? • Goal: Interoperable across services • Terrestrial, Cable, Satellite, Telco • Must address device security, content security, and anti-piracy • Need forum and process • Best to work cooperatively – unified asks • Think globally

  7. Questions

  8. A Word About “Open” Platforms 65k iPhone Applications App 2 App 1 App 3 Operating System Hardware “The torrents start downloading right away and when you arrive at home, the music, movie or software will be done downloading and ready to use. It can’t get much easier.” http://torrentfreak.com/bartor-enters-bittorrent-barcode-scanning-market-090325/ 8

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