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Destination Marketing

Destination Marketing. Chapter 6 Hospitality and Tourism. Destinations. Destinations= the final step of a journey or the goal of the traveler Must know how to get there, climate, language spoken. What else must we know before we go somewhere?

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Destination Marketing

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  1. Destination Marketing Chapter 6 Hospitality and Tourism

  2. Destinations • Destinations= the final step of a journey or the goal of the traveler Must know how to get there, climate, language spoken. What else must we know before we go somewhere? • Destination Marketing= the process of developing, promoting, and distributing locations to satisfy travelers

  3. Seasonality- the concept that certain destinations appeal to travelers at certain times of the year based on climate and location. Cold Weather or warm weather places • Resorts – provides entertainment, recreation, and leisure activities, accommodations, and food • http://www.palaceresorts.com/resorts/moonpalace/Index.asp

  4. Destination resort= resort property in a specific location with a concentration of resources, example- Walt Disney • Cruise Ships Itineraries No seasonality- they are in warm places Theme cruises http://www.carnival.com/ http://disneycruise.disney.go.com/dcl/en_US/home/home?name=HomePage

  5. Sports, Recreation, and Entertainment Destinations • Ski resorts • Golf • Hunting fishing • Dude ranch • Concerts • http://www.frenchbroadriver.com/

  6. Amusement Parks • Common trait is the opportunity for guests to escape the real world and be in the land of imagination- pg 120 for more

  7. Gaming Facilities • Especially retirees • SHOPPING Pg 125 world’s largest mall info http://www.mallofamerica.com/young_adults.aspx MUSEUMS AND HISTORIAL SITES NATIONAL PARKS and GARDENS

  8. Basics of Destination Marketing • Travel Agencies- decreasing but still there Do you think there will be a need for them in the future? Intermediary – an agent who does not work directly for a travel provider but sells his or her products for a fee. Paid by Commission{ fee for services based on % of products sold}

  9. Tour operators- tour wholesaler, assembles and markets many travel products as a package like all inclusive • Convention and Visitors Bureaus- an organization that works with meeting planners to provide tourists info services to businesses and leisure travelers

  10. Amusement Park AD • Write a script for a TV ad or RADIO ad that promotes your favorite amusement park. Include reasons why people should come to this park and any specials they have going or new attractions • Should last 30 seconds! • http://thebeachwaterpark.com/cgi-bin/WebObjects/PWDA.woa/wa/loadPage?pageId=6023 • http://www.youtube.com/watch?v=BRxOY7zmxrU

  11. Trade and Government Organizations • American Hotel and Lodging Association {AH & LA} • National Restaurant Association {NRA} • National Tour Association {NTA} • Cruise Line International Association {CLIA}

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