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Where are the Business Opportunities Today? Answer: Outside the USA

Where are the Business Opportunities Today? Answer: Outside the USA Madison Area Business Consultants May 10, 2012. Who Are We? White Paper – Background & Joint Collaboration The Numbers Trends Conditions are Right Initial Steps Resources. Presentation.

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Where are the Business Opportunities Today? Answer: Outside the USA

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  1. Where are the Business Opportunities Today? Answer: Outside the USA Madison Area Business Consultants May 10, 2012

  2. Who Are We? White Paper – Background & Joint Collaboration The Numbers Trends Conditions are Right Initial Steps Resources Presentation

  3. Business developers to emerging companies expanding their businesses internationally. Business Across Borders™ “International Business is our PASSION!” Who Are We?

  4. Trade Development – Emerging Exporters Organizational Development 1st Steps International Business Development Market Entry or Growth Strategy Distributor Network Development, Evaluation and Management Direct Sales International Project Management Overseas Operations Business Structure Services

  5. White Paper • Genesis • Frustration • Spur to Action • Marketing Effort • Author – Ken Wasylik • Editing – Kathy Watson • Graphics and Design – Neil Diffenbaugh • Marketing Assistance – Laurel Cavalluzzo • Cedar Creek Web Design

  6. Results • Posted on Many LinkedIn Groups • ~10 Direct Responses including from Europe • Sent to over 100 Direct Contacts who Forwarded the White Paper to Countless Others • Estimate 500+ Downloads from the Website • Direct Response from the US Commercial Service • Posted on Blog • About 3 Months of Increased Activity

  7. The Numbers • 95% of the World’s Consumers Live Outside the US • 70+% of the World’s Purchasing Power is Outside the US and Growing Each Year • Fewer than 1% of US Businesses Export • 58% Export to only 1 Country • 97% of US Exporters are Small/Medium Enterprises • 2/3 have less than 20 Employees

  8. 2008-2009 Financial Crisis • Most of the World had Little to No Recession • China Growth Slowed to 7-8% • Brazil had 1 Month of Negative GDP • The Developing World Kept Growing

  9. Companies who Had 30% or More of Their Sales Outside the US Did Much Better and Came Out of the US Recession Stronger and More Profitable.

  10. 2012 GDP Forecast - Developed • USA – 2.1% • Advanced Economies – 1.4% • European Union - .3% • Germany - .6% • France - .5% • Italy – (1.9%) • Greece – (4.7%)

  11. 2012 GDP Forecast - Developing • China – 8.2% • India – 6.9% • Mexico – 3.6% • Developing Asia – 7.4% • ASEAN 5 – 5.4% • Latin America – 3.7% • Middle East – 4.2%

  12. Where’s the $? • Middle and Upper Classes • Current Advanced Economies (US and Europe) will Decrease to 558 Mil. People by 2025 • Asia will Grow to 3.6 Bil. People by 2025 • Est. 1.4 Mil. US$ Millionaires in China • Est. 2.8 Mil. US$ Millionaires in Asia ex Japan

  13. Focus on the Middle Class • Increase in Purchasing Power • Demand for Better Products and Services • Higher Savings Rates • China Marketing Formula 10% x 10% x 10% = a Big Number

  14. The Newly Rich • Consumer Products • Durables, Cars, Appliances • Services – Financial, etc. • Healthcare • Food • Leisure & Travel • Industrialization

  15. Conditions are Right • National Export Initiative • Goal to Double Exports in 5 Years • Free Trade Agreements • 17 Existing • NAFTA • CAFTA • 4 in the Works • Korea • Colombia

  16. Conditions are Right • Historically Weak US$ • US Trade Shows • US Government Support • State Government Support • Internet – Virtual 24/7 – Total Connectivity • Social Networking/Media

  17. If you Have a WebsiteYou are Global!

  18. Initial Steps • Strategy, Goal or Attitude to Seek Opportunities Outside the US – A Mindset • Assess Internal Resources • Develop a Plan – Where to Market First? • Get Help from Numerous Outside Resources • Start Small – Learning Curve • Do Not Stop Because of the Fear of the Unknown

  19. Resources • US Commercial Service Damian Felton Director - Milwaukee U.S. Commercial Service U.S. Department of Commerce 1025 N. Broadway, R-01 Milwaukee, Wisconsin 53202 Damian.Felton@trade.gov ph:  414-297-3457, fx:  414-297-3470 www.export.gov/wisconsin * www.trade.gov

  20. Resources • Wisconsin Economic Development Corporation Lora Klenke VP - International Business Development 201 W. Washington Ave Madison, WI 53703 608-266-0393 lora.klenke@wedc.org www.wedc.org

  21. Resources • Madison International Trade Association www.mitatrade.org Next Event – May 11th – Trade Directors Breakfast • Milwaukee World Trade Association www.mwta.com • Stateline World Trade Association www.slwta.org

  22. Business AcrossBorders™ E.M. WASYLIK ASSOCIATES LLP Ken Wasylik ken.wasylik@emwasylik.com www.emwasylik.com 608-850-6543

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