Today we will try to answer these questions…

1. Today we will try to answer these questions… What is (and what isn’t) social media (SoMe)? How can we use SoMe to better communicate with your audience? How much time does SoMe take to use? Should we be using SoMe? How much is this “SoMe” thing going to cost us? Isn’t SoMe just a waste of staff time and a distraction from our core mission?

2. Where are you on the spectrum? Web 1.0 is all about “you” Web 2.0 is all about “we” Web 3.0 is the future of web interaction. http://www.youtube.com/watch?v=bsNcjya56v8

3. Social media is…

4. Social media is… Content

5. Social media is… RELATIONSHIPS Content

6. Social media is… RELATIONSHIPS Content Multi-Media

7. Social media is… Pertinent RELATIONSHIPS Content Multi-Media

8. Social media is… Pertinent RELATIONSHIPS Content Multi-Media FUN!

9. Social media is… Pertinent RELATIONSHIPS Content Multi-Media NOT GOING AWAY FUN!

10. Social media is… Pertinent GROWING RELATIONSHIPS Content Multi-Media NOT GOING AWAY FUN!

11. Social media is… Pertinent GROWING SOCIAL RELATIONSHIPS Content Multi-Media NOT GOING AWAY FUN!

12. “The real value of social media is that it exponentially leverages word-of-mouth.” Source: John Hayden, Marketing Consultant

13. So why is Social Media important to us? Did You Know 4.0 http://www.youtube.com/watch?v=6ILQrUrEWe8 The Social Media Landscape http://www.alchemyinteractive.co.uk/online_marketing/social_media_marketing.php

17. Source: Universal McCain Comparative Study on Social Media Trends (March 2008)

18. Key Social Platforms • Blogs – online journals or diaries hosted on a Website and often distributed to other sites or readers using RSS (see below) • Podcasts – audio or video recordings – multimedia form of a blog or other content. They are often distributed through an aggregator, such as iTunes. • RSS (Really Simple Syndication) allows people to subscribe to online distributions of news, blogs, podcasts, or other information. • Social Networking – systems that allow members of a specific site to learn about other members’ skills, talents, knowledge, or preferences. • Wikis – systems for collaborative publishing that allow many authors to contribute to an online document or discussion. Source: How Businesses are using Web 2.0: A McKinsey Global Survey (2007)

19. Key Social Platforms • Micro-blogging- A micro-blog differs from a traditional blog, in that the entry could consist of nothing but a short sentence fragment, or an image or embedded video.* • Widgets- a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship (e.g.. a webpage, blog, or profile on a social media site).* • Photo-sharing- Websites that provide a way to store, sort, search and share your photos online. ^ • Video-sharing-Websites where users can distribute their video clips. User generated sites mostly offer free services whereby users can upload video clips and share it with the masses.* *Source: Wikipedia- http://en.wikipedia.org/wiki/Micro_blogging, http://en.wikipedia.org/wiki/Micro_blogging, http://en.wikipedia.org/wiki/List_of_video_hosting_websites ^Source: Flickr- http://www.flickr.com/help/general

20. Key Social Platforms • Message boards-an electronic forum for individuals with similar interests to exchange ideas, post questions, offer answers, or offer help on relevant subjects • Chat Rooms-websites where a number of users can communicate in real time (typically one dedicated to a particular topic) Source: http://home.earthlink.net/~ddstuhlman/defin1.htm Source: http://wordnetweb.princeton.edu/perl/webwn?s=chat%20room

21. Source:http://bit.ly/9NBmcc

22. Where are you? Where do you want to be?

23. Thoughts to ponder… 1. What are your organization's goals for SoMe? 2. Who is your audience? 3. Give your audience a reason to participate! 4. It’s NOT about numbers! 5. Don’t go it alone! Source: StreamingCREATIVE (2010): http://streamingcreative.wordpress.com/2010/03/29/the-million-dollar-question/

24. 1. What are your organization's goals for SoMe? • Listen

25. 1. What are your organization's goals for SoMe? • Listen • Connect

26. 1. What are your organization's goals for SoMe? • Listen • Connect • Collaborate

27. 1. What are your organization's goals for SoMe? • Listen • Connect • Collaborate • Communicate

28. 1. What are your organization's goals for SoMe? • Listen • Connect • Collaborate • Communicate • Network

29. 1. What are your organization's goals for SoMe? • Listen • Connect • Collaborate • Communicate • Network • Learn

30. 1. What are your organization's goals for SoMe? • Listen • Connect • Collaborate • Communicate • Network • Learn • Publish

31. 1. What are your organization's goals for SoMe? • Listen • Connect • Collaborate • Communicate • Network • Learn • Publish • Share

32. Know Your Audience! 2. Who will you be trying to connect to? • Colleagues • Parents • Students (middle school, high school, college) • Policy Makers • Community • Potential Donors 3. Give your audience a reason to participate!

33. Source: LaDonna Coy

34. Source: LaDonna Coy

35. 3. Give your audience a reason to participate! • What are these groups already paying attention to?

36. 4. It’s Not About Numbers… • The goal is to engage people in your target audience • It’s better to have 20 engaged key members as fans or followers, rather than 5,000 who are inactive • It IS about making people aware of your online presence and connecting with them in ways that are educational, informative, interactive, and enjoyable

37. 5. Don’t Go It Alone! • Social media is best as a collaborative experience • Draw on the knowledge and expertise of those in your office, organization, coalition, etc… • However, it can’t be faked, outsourced, or done ill-intentioned

38. Thoughts to ponder… • What do you have to say? • Do you just want people to pay attention to what you are up to?

39. Thoughts to ponder… • What do you have to say? • Do you just want people to pay attention to what you are up to? • Do you have a message developed?

40. Thoughts to ponder… • What do you have to say? • Do you just want people to pay attention to what you are up to? • Do you have a message developed? • Are you looking for feedback on a service or product?

41. Thoughts to ponder… • What do you have to say? • Do you just want people to pay attention to what you are up to? • Do you have a message developed? • Are you looking for feedback on a service or product? • Have you already created some media (PSAs, documentaries, podcasts)?

42. Thoughts to ponder… • What do you have to say? • Do you just want people to pay attention to what you are up to? • Do you have a message developed? • Are you looking for feedback on a service or product? • Have you already created some media (PSAs, documentaries, podcasts)? • Are you looking for help crafting an effective prevention message?

43. Search… Discover… Listen… • What information is already out there… • On your organization? • On your area of interest?

45. Setting Alerts

46. Managing Alerts

47. Real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes.

48. PageRank • A method (patented by Google) to determine the importance of contents on a webpage indexed by a search engine

50. 51% of social network users have 2 or more online profiles Savvy social network users are on more than one SoMe site Source: Pew Internet & American Life Report (January 2009) Source: Pew Internet & American Life Report (January 2009)