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Benefits and use-cases of a CRM in the FMCG sector- How FMCG CRM Improves Customer Relationships

Kaptureu2019s FMCG CRM that keeps a track of your products and provides you with a product inventory, easy sales process, precise MIS reports, maximized benefits and many more services. It can access the customers history to know their priorities and serve them better.

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Benefits and use-cases of a CRM in the FMCG sector- How FMCG CRM Improves Customer Relationships

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  1. Benefits and use-cases of a CRM in the FMCG sector

  2. CRM For FMCG Sector CRM (Customer Relationship Management) solutions are used by companies of all sizes across multiple industries. It is largely leveraged by customer-facing sectors like FMCG. What is FMCG CRM? • It is a tool used to track products and orders over the retail chain through the client management software. • We usually denote it as FMCG CRM in the Fast Moving Consumer Goods Sector.

  3. Features Of FMCG CRM • Productive Inventory Management • Smoothed out Sales Process • Improved Automation of Downstream Distribution Process • Key Product Distribution • Better Visibility on Distributor Profiles • Geographical Zones • Route Map Tracking • Orders & Payments on the Go

  4. Features Of FMCG CRM • Precise MIS Reports for Management • Diminishing Communication Gaps across all Levels • Quicker Stock Replenishment causing Opportunity and Revenue Gains • Customer History

  5. Benefits Of FMCG CRM Automates sales and marketing: • It is a single system that automates sales & marketing activities and prompts high deals and benefit by giving you all you require to sell feasibly.

  6. Benefits Of FMCG CRM Wholesaler and Retail Management: • FMCG CRM causes organizations to streamline merchant and retailer information and their correspondence with sales and support staff.

  7. Benefits Of FMCG CRM Daily Call Reports: • FMCG CRM helps in keeping track of performances of agents by making daily call reports which supervisors can administer. • Devoted reports incorporates subtleties of client gatherings, items, blessings and tests gave, retailer visits, next development, extra reports, and so on.

  8. Order Status Report

  9. Use-cases of FMCG CRM Polish your marketing using product catalog: • The FMCG CRM is used to create a detailed multi-level product catalog with enriched media library, product descriptions and instructions.

  10. Use-cases of FMCG CRM Keep track of distributor profiles: • Categorize customers into different profiles - distributor, retailer, stockist and so on. • Add zones to our distributors /retailers and let your south zone sales rep manage only the south zone distributors and retailers for a smoother distribution management system. Market on the go using a Mobile Access: • Keep your customer directory on cloud and allow your sales reps to get an inside view of customer’s location, pending payments, pending orders right from their mobile.

  11. Use-cases of FMCG CRM Make use of Beat Plans & GPS Tracking: • Create beat plans, assign them to field teams, oversee real-time progress, and take live decisions and much more.

  12. This is how seamlessly Kapture’s FMCG CRM works

  13. Kapture CRM Software for FMCG • Kapture manages your dense distribution system, orders, inventory and payments all through one platform. • Avail Kapture's FMCG CRM to administer distribution network, uncover Retail opportunities & streamline Delivery. To know more: Get a Free Trial or Book a demo @Kapture FMCG CRM.

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