Steve Albertson ONE/Northwest & TechPartners (albertson@tcn) February 25, 2000

1. Using Technology to Protect the Environment (and other misadventures of a former .com person) Steve AlbertsonONE/Northwest & TechPartners.org(albertson@tcn.org)February 25, 2000

2. What I’ll Say Today • About ONE/Northwest • Technology and Nonprofits Today • “Philanthropy” and .com People • Questions, Answers & Discussion

3. ONE/Northwest “Online Networking for the Environment” • Helping the Northwest nonprofit conservation community get online since 1995 • Six permanent staff members, 1-2 “network trainers” • 1000+ groups in 5 states/1 province (BC)

4. What We Do • Networking Projects • Equipment, LAN installation, consulting, support • Network Trainers (Anchorage, Boise, B.C.) • Technical Assessments • “Web University” • Customized Internet Applications • www.extinctionsucks.org • Consulting, Support & Email lists • 420 lists, 19,000 individuals • Volunteer Matching

5. Where We Work (A Typical Nonprofit Office) What We Do (ONE/Northwest in Action)

6. “Online Organizations”(Where We’re Trying to Take Nonprofits) • A Network (duh!) • Desktop Internet access 3) Identified/Available Technical Resources 4) Integration of Technology into Planning 5) Email Addresses for Key Constituencies 6) Protection of Electronic Resources 7) An Organizational Web site

7. Technology and Conservation Nonprofits • 202 conservation groups in Seattle area • 50-60% “online” (at least one email address) • ~ 30% with Web sites • Some Characteristics: • Few LANs • Little formal training or identified tech resources • Equipment needs • Infrequent planning for tech work ($$) • Wide variety of hardware & software in use

8. Project Example:Washington State Audubon • 26 Chapters, all over the state (mostly volunteers) • Few technical resources • 20,000 members • Protecting wetlands, habitat and birds American Goldfinch (our state bird) Our Goal:Give each chapter access to email and the Web, and the training to use these tools effectively.

9. Audubon: Where We Went

10. Audubon: What We Did • Provided new & upgraded equipment to 20 chapters • Extensive group and one-on-one training • Consultation on communication plans • Ongoing technical support ONE/Northwest consultant Argon Steel trains Shirley Muse (Blue Mountain Audubon, Walla Walla)

11. Audubon: The Ongoing Impact • 20 chapters “online” & trained • Chapter participation in Audubon email lists • Email between chapter boards, volunteers, & members • Plans to develop and nurture the network Thank you! “We believe the benefits of the network will have far-reaching effects, for Audubon and for the conservation community at large.” - Jeff Parsons, Executive Director Washington State Audubon

12. “Philanthropy” & .com People • Perceptions of High-Tech People • Everyone is wealthy • Everyone is complete focused on career and the acquisition of wealth • Few are giving back to the community • Only gazillionaires are “philanthropists” • Everyone is wealthy (did I say that already?)

13. “Philanthropy” & .com People • The Reality • Many are wealthy, but young, busy and invested • “Philanthropy” is becoming cool • Focus on measurement and accountability • Broad “venture philanthropy” initiatives (esp. Seattle, Silicon Valley) • Not just the “retired” or the super-wealthy

14. Local Philanthropy Initiatives • Social Venture Partners (www.svpseattle.org) • “Giving Circle” supporting kids and education • $5,400/yr. for two years; volunteering w/grantees • 232 “partners”, ~$700,000/yr. donated • A Territory Resource (www.atrfoundation.org) • Focus on “root causes” of problems; progressive • Growing high-tech individual participation • 400 donors / $1 million in grants

15. Local Nonprofit Technology • ONE/Northwest • NPower (www.npower.org) • Nonprofits in King, Pierce and Snohomish counties • Training and consulting emphasis • Technology Access Fdn. (www.techaccess.org) • Focus on “communities of color” • Youth training programs, tech projects

16. Final Thoughts • Do Well in your career • Do Good with your skills & experiences • Keep an eye open for interesting opportunities • Give back to your community (time, money, expertise, influence) • It’s easy, fun and rewarding

17. Staying Informed (ONE/Northwest) • Subscribe to The Connection • Quarterly email newsletter about the work we do • On-the-ground insight into how we help nonprofits • Subscribe via our web site • Subscribe to ONEList • Monthly email newsletter about technology • Review past editions & subscribe via our web site • Regular Events • Brain Trusts, fundraising events

18. Nickerson Marina Building 1080 W. Ewing Place, Suite 301 Seattle, WA 98119-1422 info@onenw.org 206.286.1235 www.onenw.org