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BCIS 5130 Fundamentals of Business Presentation Design

BCIS 5130 Fundamentals of Business Presentation Design. Presentation Targeting. A Communication Problem: The IT Reputation. “IT people are not good communicators”. This Opinion Shared by Many Business People, Who …. Are smart Are often IT literate View IT as a tool or service

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BCIS 5130 Fundamentals of Business Presentation Design

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  1. BCIS 5130Fundamentals of Business Presentation Design Presentation Targeting

  2. A Communication Problem: The IT Reputation “IT people are not good communicators”

  3. This Opinion Shared by Many Business People, Who …. • Are smart • Are often IT literate • View IT as a tool or service • But, are not usually technically IT proficient

  4. Consider that Many Business People … • Are often intimidated by technology • Don’t want to be talked down to • Expect to be talked down to by IT people • May not actually know anyIT people

  5. Presentations to non-IT people present challenges • Neither side may understand the other • Non-IT people may not tolerate technical explanations • Non-IT people want to understand on their own terms, but may meet you half way

  6. Before taking BCIS 5310 After

  7. Presentation Targeting “… if you can’t target, you’re dead.” William Tell’s kid

  8. Presentation Targeting Analysis • Purpose • Of a business presentation • Of the artistic design • Audience • Topics • Issues

  9. A. The Purpose of a Presentation www.msn.com Persuade Transfer Knowledge

  10. The ultimate purpose of a presentation is topersuade Transferring knowledge is how you do it

  11. You are selling yourself, Your organization, and your idea

  12. Craft your presentation to persuade with your knowledge of your target audience

  13. B. Three Purposes of Aesthetic Design • Didacticism (inform) • Decoration (designed communication) • Devotion (religious – not in 5130) Modesty precludes us from breaking the daVinci code…

  14. Presentation Targeting Analysis • Purpose • Of a business presentation • Of the artistic design • Audience • Topics • Issues

  15. Know who they Value Think favorably of Feel comfortable with Like Dislike Hate Despise 2. Know Your Audience Know what they • Value • Think • Feel • Like • Dislike • Hate • Despise

  16. 2. Know Your Audience Why and what motivates them How they feel about you and your goal What it takes to achieve your goal

  17. Presentation Targeting Analysis • Purpose • Of a business presentation • Of the artistic design • Audience • Topics • Foreground • Background • Issues

  18. 3. Know Your Topics “Topic” is a major point relating to your presentation

  19. 3. Know Your Topics Foreground topics • Covered in your presentation • Rule of thumb: • 1 presentation objective • 3 major topics, each with a maximum of 3 subordinate topics

  20. 3. Know Your Topics Background topics • Not covered in your presentation • Notmentioned (but understood) but • Audience is already familiar with them • Time is short • Other

  21. Presentation Targeting Analysis • Purpose • Of a business presentation • Of the artistic design • Audience • Topics • Foreground • Background • Issues • Foreground • Background

  22. 4. Know Your Issues “Issue” is a polite way of saying “problem”

  23. Presentation Targeting: 4. Know Your Issues Foreground issues • Covered in your presentation • Rule of thumb: • Include only relevant major issues • Emphasize the positives, because dwelling on negatives can detract

  24. 4. Know Your Issues Background issues • Not covered in your presentation • Not mentioned (but understood) because • Audience is already familiar with them • Time is short • Awkward or embarrassing • Dangerous, including physically dangerous • Other

  25. Avoid Telling Business People What to Do • People resent being told what to do • Solution • Be honest, but tactful • Suggest, recommend, propose, advise, advocate, imply • And, be careful! • Unsolicited advice is often interpreted as criticism or arrogance

  26. Telling Business People What to Do Is Presumptuous, Unless… • You are selling something (Don’t be pushy) • You are their boss, instructor, guardian (It’s good to be the king) • You are delivering a message for their boss, instructor, guardian (But remember, sometimes they kill the messenger)

  27. PresentationOutline BCIS 5130, Dr. Dan Peak

  28. End of Section Presentation Targeting

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