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HOW SOCIAL MEDIA WILL BENEFIT BASKETPONG

HOW SOCIAL MEDIA WILL BENEFIT BASKETPONG. WHAT IS BASKETPONG?.

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HOW SOCIAL MEDIA WILL BENEFIT BASKETPONG

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  1. HOW SOCIAL MEDIA WILL BENEFIT BASKETPONG

  2. WHAT IS BASKETPONG? A new and revolutionary tailgating game. It emphasizes portability with its easy-to-assemble, compact setup containing a vertical backboard. It changes drinking games from typical Beer Pong to a new form of competition with its vertical backboard that attaches to a pole, similar to the setup of a basketball hoop. With eight slots to insert rims in multiple patterns, BasketPong allows for different skill sets to challenge one another. Play BasketPong with a standard pyramid on the Pro Level, an upside pyramid on the All-Star level, or on the Xtreme level with all eight cups attached at once. A drinking game desigend for teams of two that transforms tailgates from traditional drinking games to more fun and challenging competitions.

  3. HOW SOCIAL MEDIA BENEFITS BASKETPONG • SOCIAL MEDIA HELPS BASKETPONG BY: • Targeting the passionate beer pong players on colleges nationwide. • Creates awareness of the game in the tailgating industry. • Drives a competitive community. • Creates a voice across social platforms as a marketing tool, spreading the BasketPong name. • Gains new fans and followers to the brand. • Produces interest in product sales.

  4. BASKETPONG AND FACEBOOK • Currently BasketPong’s Facebook has 1,155 followers, which allows followers to: • Gather information on future events. • See recaps of events through pictures. • Vote for polls produced by BasketPong. • Compete in product giveaways.

  5. BASKETPONG AND FACEBOOK New Facebook marketing techniques can change BasketPong by targeting directly at tailgaters. Rather than have followers vote on the attractiveness of girls, BasketPong can have followers vote on tailgating related questions:‘Which school throws a better party’ or ‘Which sports team has a better tailgate’. Focus picture recaps on people using the BasketPong product. Continue to give away tickets to events through competitions utilizing comments and likes on the brand’s Facebook page. BasketPong can ‘Like’ different schools, breweries and teams, posting on their pages to gain followers and promote their product and events.

  6. BASKETPONG AND TWITTER BasketPong’s Twitter account currently has 1,496 followers. BasketPong uses Twitter to promote events, links to Facebook, and respond to followers. Additional uses of BasketPong’s Twitter can include: • Posting questions for followers to interact with, either about sports or drinking events (such as Tailgates for upcoming sporting games). • Follow important associations like teams, schools, breweries, etc. • Retweet anyone who references BasketPong from a company stand point (for example Tailgater Monthly).

  7. BASKETPONG AND FOURSQUARE BasketPong can utilize FourSquare to promote events by checking in. It can be linked to Facebook and Twitter to notify followers. FourSquare can be an important tool to help locate exactly where events are taken place, for easier location and more competition at events.

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