India’s first location based “non-intrusive” advertising application

1. India’s first location based “non-intrusive” advertising application

2. What is MobiGo? • Product • How does it work? • Team • Numbers • A Few Words on Mobile Phone as Media • How does MobiGo work for Local Merchants? • Bringing down the costs • Creating a catalogue • Launching a Campaign

3. What is MobiGo? The App MobiGo is India’s first and only free Location based shopping application that runs on an accessible technology of Java

4. What is MobiGo? The Merchant Portal The merchant portal supporting the App gives local merchants: • Free branding tool • Low Cost & 24/7 communication tool (Min. engagement of Rs. 200 only) • An algorithm that provides equal opportunity to small budget retailers as to big budget spenders

5. How does MobiGo work? Users Merchants

6. Management

7. Board of Advisors The Advisory Board includes prominent industry experts from India, USA and Europe: • Sanjay Mann; Sr. VP and Head wholesale voice at Rcom • Sanjay brings in his expertise in marketing telecom solutions to masses • Charles “Ted” Donald; Executive VP Leasing & Business Development at the Indian subsidiary of JJGumberg & Co • Ted being actively involved in developing and leasing commercial projects in India, brings in his relationships with leading retailers of the country • Olivier Fleckinger; Co-founder Alvarum • Olivier has been associated with using technology to assist NGOs, be it for fund raising, organizing and promoting causes’ driven events etc. • He brings in his experience of working with organizations that work very closely with the masses of a large spectrum of causes. • Ramesh Agarwal; Founder Agarwal, Sahu & Gupta • Ramesh brings in his financial and fiscal acumen to help us in dealing with vendors, clients and investors alike.

8. An impressive 10,000+ downloads and excellent user ratings within ONE MONTH of MobiGo’s first listing on App stores, on 25th April, 2011 User Testimonial Manish Bansal from India, using a Nokia E71; April 26, 2011; “ Finally!!!! Something that delivers my long awaited desire... The best part of the app is...it's user friendly....search , click and shop.. awesome!!” An impressive download rate of nearly 400 a day (relevant since its tagged only to India & Shopping/Lifestyle)

9. Mobile Phones as Media Mobile as Media has everything going for it… Reach of Top Media Players* vs. Top Mobile phone Company * Multiple sources • REACH – over 700 million in India • RESPONSE RATE – over 10% (much better than any other media) • TARGETABILITY – best direct marketing media to deliver ads instantly • MEASURABILITY – each Ad served and response received can be tracked

10. For only Rs. 6,000 you can have visibility for 24/7 and for the entire MONTH!! • Targeted communication of in & around catchment area • Non – Intrusive (no unwanted SMS & Calls) • Flexibility in campaigns (can be by Stores, Products &/or Brands) • Measurable • Brand Communication (Profile with logo, photos, and virtual tour accessible from mobile phones) • Mutliple user access allows • flexibility on distribution model (company owned stores, distributors and franchisees) • Separation of control over branding and campaign management Visible only to “interested” buyers!!

11. Real Time Measurability Campaign Analytics • Merchants: • Measure Response rate in real time since beginning • Extract the click report for company’s reporting perusals • Users: • Can save the Offer by a user, for later use or for sharing with friends • Clicks by user on saved Offer is not counted by click counter • Any sharing of saved offer by the user is spreading the word to non-MobiGo users Export An extract from a Live campaign Export A saved offer can be shared with friends => spreading the word to even non MobiGo customers!!

12. 2 Step Registration Process www.mobi-go.com Step 1: • Visit www.mobi-go.com • Click “Merchants Register Now” Step 2: • Fill & Submit the Online Form, & • Click the Link on the Confirmatory Mail

13. Create Your “One Time” Catalogue Create your catalogue by adding these information • Profile using • Image & Video • Description Company Profile • Product Catalogue • Apparels & Accessories • Wedding (Formal & Ethnic Wear) Products • Store Formats • Single Brand Outlet • Multi-brand Outlet Store Labels • Stores’ Details • Location • Timings • Store Manager • Contact Info • Brand Catalogue • LP • VH • Planet Fashion • Allen Solly • Esprit • … Stores’ Details Brands • User Details • Administrator • Managers (which can be used for Franchisees as well) Users’ Details

14. 2 Steps to launch your campaings Step 1: • Login to your account at www.mobi-go.com • Click “Manage Campaign” • Click “Create New Campaign” • Proceed as per instructions mentioned Step 2: • Preview & Validate the created campaign by clicking “New Campaigns to Launch” • Team MobiGo validates & makes the campaign searchable within 24 working hours of Validation from the Merchant

15. Thank you!! www.mobi-go.com Suite 408, RanjitSadan K 128, Mohammadpur, OppBhikaji Kama Place New Delhi 110 066 T: (011) 2617 2499 E: contact@mobi-go.com