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Using Social Media to Facilitate Family Leadership. Maureen Casey. A quick YouTube Video. Social Media Revolution. Social Media. Blogs Social network sites Video sharing Micro blogging Wikis Social Bookmarking Forums Photo Sharing. Some Facts.
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Using Social Media to Facilitate Family Leadership Maureen Casey
A quick YouTube Video Social Media Revolution
Social Media • Blogs • Social network sites • Video sharing • Micro blogging • Wikis • Social Bookmarking • Forums • Photo Sharing
Some Facts • 66% of online adults use one or more social media platforms • 50% of social media users check their sites in the am • 53% of American cellphone users have a smartphone
Why use social media? • Information • Support • Similar experiences • Location is no barrier • Always available • Chronicle change • “Free”
What Help do Families Need? • Evaluating information • Quick searches • Navigating official sites • Creating an action plan
Be Social • Share • Re-purpose • Re-package • Re-use • Re-share • Acknowledge original sources
Be Authentic • Be honest • Don’t know, say so • Strength-based • People-first language
Set Ground Rules • Explain FERPA • Explain Records • Use message feature for specific ?’s • Set expectations for frequency of posts • Model how to post
Help families protect their privacy • Educate families • Challenge families
Gently Correct • Share evidence-based research • Point folks to reputable sources • Don’t get personal
Personal vs. Professional Friends Fans Share what you are doing/thinking Connect with friends, relatives, old classmates Experience life milestones Newsfeed Interact with current or future clients Establish your organization as an expert Spread your organization’s mission without the expense of advertising Fanpage wall
Start with a Simple Plan • Decide on a name • 1 blog post per month • Awareness months • APR/SPP calendar • Post important event dates • “Like” similar pages and re-share their posts
Final Thoughts • Start Small & Build • Review our Handouts • Partner • Be social—share! #B25 #disability #eifa