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MEDIA FORCE

Company Overview 2005. MEDIA FORCE. Our Mission. “Develop and manage innovative sponsorship programs that utilize the latest media technologies to benefit the public and generate brand awareness and loyalty for client organizations.”. MEDIA FORCE. Value Proposition.

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MEDIA FORCE

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  1. Company Overview 2005 MEDIAFORCE

  2. Our Mission “Develop and manage innovative sponsorship programs that utilize the latest media technologies to benefit the public and generate brand awareness and loyalty for client organizations.” MEDIAFORCE

  3. Value Proposition • Unique public relations firm with special expertise in social marketing,content management and distribution technologies. • Pioneer in the creation of innovative and cost-effective new channels for the distribution of PSA messages. • Encourages organizations to use their marketing/promotional dollars to support programs that directly benefit their customers and their communities. MEDIAFORCE

  4. About MediaForce, LLC (cont.) • Developed an extensive In-Store network that includes the largest national food store, pharmacy, and retail chains for the distribution of audio and video PSAs. • Preparing to launch several new sponsorship programs to benefit the hearing impaired, healthcare, higher education and small business. MEDIAFORCE

  5. Broadcast Strategies • MediaForce offers many PR Broadcast programs (in both English or Spanish), including: • In-Store Radio and Video PSAs • Radio & Television Broadcast PSAs • Closed Captioning Sponsorships • Television and Radio Program Sponsorships • Transit Advertising Programs • Radio News Series • Radio and Video News Releases MEDIAFORCE

  6. MediaForce In-Store Network • Greater reach and guaranteed delivery without the risk inherent in traditional broadcast radio PSA programs. • The cost for MediaForce In-store services is less than the traditional cost for marketing and distributing PSAs to radio stations. • Designed to target a local audience or nationwide with a minimum reach of 19+ million people. • Offer client organizations an extremely cost-effective way to reach both diverse and targeted demographic groups in a captured environment. MEDIAFORCE

  7. In-Store Broadcasts • Include fourteen :30-second audio messages daily in thousands of grocery stores and pharmacies nationwide (e.g. Safeway, Stop and Shop, Rite-Aid, etc.). • Reach a captive, demographically diverse audience. • Spots can be targeted to specific stores in target markets or regions for one week or multi-week flights. • Include optional spot scripting and production. • Multiple spots can be rotated on a daily or weekly basis depending on requirements. MEDIAFORCE

  8. In-Store Weekly Broadcast Overview Example: Chain Stores Total Stores Broadcasts Reach Level 1 1,585 1,585 155,330 19,152,500 Level 2 1,588 3,173 310,954 38,322,250 Level 3 2,349 5,522 541,156 67,170,900 *Based on recent retail chain register data MEDIAFORCE

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  13. Radio and Video PSAs • The PSA features: • Personal pitching to several target broadcast and cable outlets or place-based networks (Wal-Mart, CNN Airport network, and more) • Scripting • Production (includes both 60-second and 30-second versions) • Dubbing, shipping and satellite delivery is available • Guaranteed minimums for radio and television broadcasts are also available. • Follow-up and a final report listing distribution and carriage information MEDIAFORCE

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  15. Thank You! Suzanne W. Gaudian Director, Client Services 703.455.5963 sgaudian@mediaforce.us MEDIAFORCE, LLC 4031 University Drive Suite 200 Fairfax, Virginia 22030 www.mediaforce.us MEDIAFORCE

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