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Case Study 2.2

Case Study 2.2. Tamara Rossegger 0a20f366 Uguumur ma2n0248 Trung Sơn Nguyen Hoang. products : FLAVOURx to cover the bitter taste of liquid medicine for children ( adults ), pets pill glide spray with good taste to help taking pills with bad taste Yo Gabba Gabba ! Spray

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Case Study 2.2

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  1. Case Study 2.2 Tamara Rossegger 0a20f366 Uguumur ma2n0248Trung SơnNguyen Hoang

  2. products: • FLAVOURx • tocoverthe bitter taste of liquid medicine • forchildren (adults), pets • pillglide • spray withgood taste tohelptakingpillswithbad taste • YoGabbaGabba! Spray • A few sprays before and after taking medicine will help to get the bad taste away

  3. Service for hospital • Patients report about their health condition (blog) and get support from users

  4. Question 1 • Towhatextent do FLAVORxandCarePagesmeeteachofthetestsof an opportunity?

  5. Attractive: • marketforflavor additives ishighlyattractivebecauseof a greatlevelofdemandandnoproductavailablewhichworkswell • Evidence: ……. • Timely: • yes, took a lotof time tocreatethe „perfect“ taste. Andthereisnoproductavailable at the time ofcreationtocoverthe bitter taste ofmedicine. Only a fewcompetitors– still bitter taste!

  6. Durable: • yes. Always sick personswhoneedmedicineandcannottakeitbecauseofthe bitter taste, especiallychildren. • addsvalueforitsbuyeror end user: • yes, child, adults, pets helpstotakethenecessarymedicine • customercomments Lauren N., 10 years oldEvans, GA “I love this stuff because it works. I used the Strawberry FLAVORx flavor when I was younger and it helped so much when I took liquid medication. But I take swallowers [pills] now.” http://flavorx.com/parents/our-products/flavorx-pediatrics/reviews/

  7. Attractive: • yes, becausethehospitalimprovesitsimageandcouldattractprospectivepatients • „sucessstories“ ofrecoveredpatientscouldbesharedeasilyandgivehopeandsupporttopatients • Timely: • yes, nocompetitivewebpages at the time oflaunching

  8. Durable: • Yes, increasingnumberofpageviews • a greatchancefornew-foundedhospitalsto promote theirservices • createsoraddsvalue • Yes, improvestheimageofhospital • attractprospectievepatients

  9. Question 2 • Why do youthinktheideaforFLAVORx was not developedby a large pharmaceuticalcompanylongbefore Kenny Kramm camealong, andtheideaforCarePageswasn‘tdevelopedby a hospitallongbefore Eric Langshurcameupwiththeidea?

  10. Question 2 • Flavorx: Maybe in bigpharmacompaniestheydon‘twanttospecialize in „just“ betterflavours. Forthemthe „usefullness“ ofthemedicineisthemostimportantone. • Not depanding on taste, customerhasnochoice, theyhavetotakethemedicine • CarePages: Maybe Hospitals just don‘tthinkaboutthisoption • more acess to the internet, not focus on individual patients [http://www.infoplease.com/ipa/A0193167.html]

  11. Sources: Organovo, FDA, Pharmaceutical Research Manufacturers of America. http://www.dailyfinance.com/2013/08/23/how-big-is-organovos-market-opportunity/

  12. http://www.drugchannels.net/2013/03/drugstore-sales-drop-along-with-drug.htmlhttp://www.drugchannels.net/2013/03/drugstore-sales-drop-along-with-drug.html

  13. Question 3 • Why do youthinkCarePagesmarketsitsproducttohospitalsratherthandirectlytoconsumers, like MySpaceand Facebook do?

  14. Target is Hospital • Its make available to patients and family members who were leading their care • The hospitals could promote the service and attach the brand, and benefit through improved patient satisfaction and patients and families who were receiving through Carepages community

  15. How it works? • Consumer is free to join • Health care facilities pay Carepages for the service and offer it to their patients for free • Over 700 healthcare facilities that can make their good PR via Carepages • Advertisement • Sponsored by • Provided by • The health care farcicalities benefit through improved customer satisfaction – 30% on average people who use the Carepage service

  16. Diffrence between Facebook and Carepages • Facebook is more growth but who need advise of some illness or injury its hard to find information from Facebook. People still need centralized healthcare website. • the ‘author’ of a Carepage site is usually not the ‘patient’ — its not the patient talking about themselves giving updates on their status – its usually the caregiver speaking on their behalf — that is not Facebook

  17. Question 4 • Whatsimilarities do youseebetweenFLAVORxandCarePages? Whatdoeseachcompanyteachyouabouttheopportunityrecognitionprocess?

  18. Full View of the Opportunity Recognition Process Depicts the connection between an awareness of emerging trends and the personal characteristics of the entrepreneur

  19. Similarities Flavorx & CarePages concern to products and services for health. Business ideas came from real issues. Initially, both of Flavorx & Carepages were used for themselves and non-profit. Each research group include 5 to 10 people and some among them are expert.

  20. The points we can learn from each business • Business idea may come from the most common troubles we have face everyday. We have to recognize and make it become real business. • The product or services must be supported by social or many people pay attention to it. • We need a team.

  21. ApplicationQuestion 1 • HowcouldFLAVORxandCarePageseffectivelyusefocusgroupstostrengthentheirexistingproductsandsolicitsuggestionsforrelatedproductideas?

  22. FlavorX: • tocreate „newtastes“ • Maybegetcustomersfeedbackandinspirationforfutureproduct (pet, baby….) • torecognizecomplaintsabouttheirproduct • totalkaboutcompetitorbrand • surveybeforecreatingnewproducts • CarePages: • togetinsights • tocreatenewtoolsfortheblog – egdailyvideoreports, interactivestaff like chats,… • toimprove design, totakewishesfromthepatients in account • topresentthehospitalbetter

  23. ApplicationQuestion 2 • Think abouttheservicethatCarePagesoffers. Brainstormothersituationsthatpeopleare in whereitmightmake sense tosetup a Web siteorblogthatallows a persontoprovidefrequentupdatesandreceivenotesofencouragementandsupportfromfriends. Pick yourbestidea. Could a businessbesetuptofacilitatetheprocessforothers?

  24. ApplicationQuestion2 IDEAS: • Tourism • Felix Baumgartner - blogfor extreme sport • http://felix-baumgartner.blogspot.tw/ • Keep fansupdated , improveimageofsponsor (redbull • Food Webpage in Taiwan forforeigners in English • Webpage withcitymapandreviewsofrestaurants • Users canaddcomments • financedbyadvertisementsofrestaurants

  25. Telicious • attractive: • Yes forforeigners in Taiwan it‘s not easy to find an attractiverestaurantwhenyoucannotspeakchinese • timely: • yesthereisnocompetitivehompageandalwaysnewforeigners (numberincreasing) • durable • Yes  usefulformanyyears, improvenumberofrestaurantandareas • addsvalue • yes  difficultiesto find goodrestaurants , peopleknowwheretheycaneatandthemenuis in english

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