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Fiery VDP Solutions

Fiery VDP Solutions. What is Variable Data Printing? . Personalization Customization One-to-one communication Versioning . Web Template. Advanced Personalization. Cross Media. Mail Merge. Versioned. 5 Levels of Personalized Communications. Fiery FreeForm. Web-to-print.

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Fiery VDP Solutions

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  1. Fiery VDP Solutions

  2. What is Variable Data Printing? • Personalization • Customization • One-to-one communication • Versioning

  3. Web Template Advanced Personalization Cross Media Mail Merge Versioned 5 Levels of Personalized Communications Fiery FreeForm Web-to-print Increased Complexity

  4. Multi Channel Marketing • An integrated example Direct mail E-mail Web

  5. l’essentiel urbain Utilizing Variable Data Application Example travel men’s fashion women’s fashion gadgets furniture Profile Database

  6. l’essentiel urbain Utilizing Variable Data Application Example travel men’s fashion women’s fashion gadgets furniture Profile Database

  7. l’essentiel urbain Utilizing Variable Data Application Example travel men’s fashion women’s fashion gadgets furniture Profile Database

  8. l’essentiel urbain Utilizing Variable Data Application Example travel men’s fashion women’s fashion gadgets furniture Profile Database

  9. Why Do We Need a Variable Solution? Advanced Variable Data Solutions Conventional Solutions Disadvantages • Huge File Size (GB Files size) • Spooling problems (crashing systems) • Slow RIP Process (hours) Advantages • Small File Size (MB files size) • Fewer Spooling problems • Fast RIP Process (minutes)

  10. Fiery Supports All Standard VDP Formats • Fiery servers are compatible with all of the available VDP formats in the market today: • PPML • Xerox VIPP™ • Creo VPS™ • Adobe PDF/VT • Fiery FreeForm™ • PDF and PostScript streams • Automated flow requires no user intervention on the Fiery • Fiery servers describe variable jobs in the same manner that PostScript & PDF describe non-variable jobs PPML VPS

  11. What VDP Solutions Do EFI Fiery Servers Offer? Compatible with most VDP applications • DARWIN VDP software • FusionPro VDP software • PrintShop Mail software • XMPieuDirect software • GMC PrintNet • Proform Designer Software • Persona Cross Media Suite

  12. Blazing Fast Fiery VDP Performance Fiery is over 100+ times faster! Entire job processed in 67 seconds

  13. Define Record Length

  14. Fiery VDP Imposition Booklets Modes Nested Saddle Perfect Saddle Gang-up Modes Multi Records Cut & Stack Duplo

  15. VDP Printer Error Recovery VDP print Record or Sheet range • Imposed or non-imposed VDP jobs • Complex cut & stack impositions can now re-print sheets • Job tags provide sheet numbers • From CWS/Hot Folders/Virtual Printer • Imposed – Sets, Sheets, or Records • Non-Imposed – Records or Pages

  16. Record Reprint

  17. Fiery VDP Automation • VDP workflow can be automated by using one of the following methods: • Virtual Printers (direct printing) • Hot Folders (Drag & Drop) • For each of the workflows the following settings can be applied • All Job settings such as Paper sizes, Mixed media, Color management, etc. • Imposition File > Right click mouse button

  18. FreeForm Comparison

  19. Fiery FreeForm™ Concept:Three Easy Steps 1. Create a variable document while eliminating static elements: • Microsoft Word Mail Merge • InDesign data merge • Any other off-the-shelf application 2. Create Master file representing the static elements • Any desktop publishing (DTP) application 3. Merge the Variable Document with the Master • Easy to use Fiery GUI to merge the complete job

  20. Fiery FreeForm Components Variable Document Master Merged Documents

  21. Fiery FreeForm™ 1 Powerful, Entry-level VDP Solution • Unique VDP solution driven by powerful Fiery architecture • Standard with every Fiery server • No 3rd party application investment needed • Based on page overlay concept • Easy to use and support

  22. Dear Mrs. Chan, Welcome to L’essentielurbain’s catalog . . . Dear Mr. O’Neill, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear xxxxxxxx, Welcome to L’essentiel urbain’s catalog . . . Dear Ms. Perez, Welcome to L’essentiel urbain’s catalog . . . Highlighted in this edition is our travel section on Paris . . . Highlighted in this edition is our travel section on Tokyo . . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the XXXXXXXX. . . Highlighted in this edition is our travel section on the Caribbean . . . L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain L’essentiel Urbain EFI’s VDP RIP In Action VDP Cache Memory EP10 EP9 EP8 EP7 EP6 EP5 EP4 EP3 EP2 EP1 Adobe RIP Cache Channel Printer Output VP5 VP4 VP1 VP6 VP3 VP2

  23. Fiery FreeForm™ 2 • Builds off of FreeForm 1 capabilities • Fully automated flow allows dynamic selection of master pages from the VDP data stream without user intervention • Requires specialized application, such as “Objectif Lune” (PrintShop Mail)

  24. Conditional Page Printing Document 1 Document 2

  25. Fiery Enhanced FreeForm™ • Enhanced FreeForm™ Feature • Maps variable documents to master documents • Requires no source documents to be modified Master Pages Variable Pages Camila Carlson 303 Velocity Way Foster City, CA 94404

  26. Fiery Enhanced FreeForm 1 Variable pages can be overlaid on any of the master pages. The example above shows that Master pages 2 and 3 are not overlapped.

  27. VDP Raster Preview • View content of the job, organized by records or finished sets • Navigate by either records/finished sets or by pages/surfaces • The user sees the job displayed at actual size and can use the scroll bars to see the whole image Non-imposed Imposed

  28. PPML 3.0 (PPML/GA3) • Supports in-RIP transparency flattening • Supports transparency within the PDF layer AND transparency between layers • Variable layers print as designed, for example: • Drop-shadow PostScript masks • Soft-edge TIFF masks • Overlay a reusable JPEG image Transparencies

  29. PDF/VT-2 Support • The Fiery server recognizes the new PDF/VT file types and shows a different icon in Command WorkStation for this format • The Fiery server automatically extracts the records information and displays the number of records and pages per records • Shows PDF/VT cached resources in Resource manager • PDF/VT is supported for both CPSI and APPE interpreters

  30. VDP Multi-Up Booklet • Impose two unique booklets on the same sheet • Define covers for both front and back of booklets • Use paper better for fewer click charges Record 1 Record 2 • 2 x 2 Unique Booklet is the new • Row & Column setting in Fiery Impose

  31. Educational Resources • Fiery FreeForm Sample Kit • ABC’s of VDP • Fiery Certification eLearning Courses

  32. Thank You

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