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Who owns what?

Discover TV ownership trends in Ireland from the Establishment Survey data, providing valuable market insights and universe estimates for the next six months. Monitor hardware ownership trends and demographics. Data as of July 2017.

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Who owns what?

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  1. TAM Ireland Ltd / Nielsen TAM - Establishment Survey Who owns what?

  2. Establishment Survey TAM Ireland commission the Establishment Survey 2 times a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months. The Establishment Survey is also a useful resource in monitoring trends in hardware ownership *The data contained in these slides relate to Jul 2017*

  3. TV Ownership 93% of all households in Ireland have a TV. Since July 2017 the definition of the TV universe now includes households with web-TV access only (no standard rec type) Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

  4. Current TV Population Adults 15+ 3,540,000 Children 4 -14 737,000 Housekeepers 1,591,000 Adults 15 – 34 1,107,000 Housekeepers with kids 530,000 Adults ABC1 1,444,000 Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2015

  5. Reception Types Web TV only households are included in the UKDTT/FTA figures Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

  6. Number of TV Sets per Household This year we have seen an increase in the number of sets per household Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/April/Sept 13/Jan 14/May 14/Sept 14/Jan 15

  7. PVR Ownership PVR ownership has remained static over the last number of years at 59% Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2013 – Jan 2015

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