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Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians

This article explores research methods for studying journal users and presents a case study of pediatricians' reading patterns and preferences. It discusses the importance of studying journal use for making informed decisions in libraries and designing better journals and systems.

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Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians

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  1. Knowing Journal Users: Methods for User-Focused Research and a Case Study of Pediatricians Carol Tenopir Univ. of Tennessee,ctenopir@utk.edu Michael Clarke American Academy of Pediatrics, mclarke@aap.org

  2. Why Study Journal Use? • To make decisions on electronic and print purchases in libraries • To design better journals and systems • To offer better library services • To stay relevant in the future • To drive information literacy instruction • To increase use

  3. Reading Patterns and Preferences • How does use of scholarly materials differ among various disciplines? • How does use of scholarly materials differ by various work roles/level of expertise? • How has use of scholarly materials changed over time? • Does anyone read print journals anymore? • Does anyone use library-provided materials anymore?

  4. Learning About Users and Usage Opinions, preferences (individual) Critical incident (readings), Experimental Usage logs Citations

  5. What Conclusions Can You Draw?  Usage logs  What groups do for electronic  Interviews/surveys/  Opinion, what individuals and journals groups say they do in general and why  Critical (last) incident  What individuals say they do, why, outcomes and value  Observational/  What individuals do in a Experimental controlled or natural setting, and outcomes  Citation Analysis  Whatauthorscite and value

  6. Carol Tenopir. “Use and Users of Electronic Library Resources: An Overview and Analysis of Recent Research Studies”. Prepared for Council on Library and Information Resources Washington, D.C. August 2003.http://www.clir.org/pubs/abstract/pub120abst.html

  7. Some more about Tenopir & King surveys and pediatricians • 25,000+ respondents • All subjects (mostly scientists, engineers, physicians, and social scientists) • University and non-university work places • Mostly North American (2004 Australian) • Medical surveys of UT faculty • Pediatricians in 2004

  8. Types of questions • Demographic • General/recollection • Last incident of reading (to get details, plus outcomes and value of reading) • Preferences/opinions

  9. Surveys of AAP members • One survey asked preferences of things specific to AAP journals • It also asked specifically about reading in Pediatrics and other related journals • A second survey replicated other surveys by Tenopir & King, focusing on purpose and value of last reading

  10. Survey results from first AAP survey… • Mike Clarke

  11. Pediatricians Compared to others… • Carol Tenopir

  12. Univ. medical Practicing Pediatricians Univ Scientists All Scientists Soc Sci/Psych Engineers ~322 articles/year ~180 articles/year ~216 articles/year ~130 articles/year ~191 articles/year ~111 articles/year Reading Varies by Subject Discipline and workplace

  13. Year of Articles 2 % 13 % 17 % 23 % 64 % 81.3 % 10.4 % Pediatricians Astronomers 20.8 % 68.8 % Scientists

  14. Print or Electronic 20 % 37 % 63 % Electronic 80 % Print University Faculty Astronomers 16.4% 25 % 83.6% 75 % Medical Faculty Pediatricians

  15. Form of Final Reading by Pediatricians 7.5% 92.6% n=644

  16. Sources of Readings 21.4 % 36 % 42.9 % 49 % 35.7 % 15 % Universities Astronomers 12 % 15.6 % 16 % 22.1 % 72 % 62.3% Pediatricians Medical Faculty

  17. Principal Purpose of Reading

  18. Location of Pediatricians when Reading n= 650

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