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Media Literacy: Critical thinking about media

Media Literacy: Critical thinking about media. Frank W. Baker Fbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com. Generation M; “digital natives”.

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Media Literacy: Critical thinking about media

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  1. Media Literacy: Critical thinking about media Frank W. Baker Fbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com

  2. Generation M; “digital natives”

  3. College students and high-school students preparing to enter college are sorely lacking in the skills needed to retrieve, analyze, and communicate information that is available online… only 13 percent of the test-takers were information literate. The Chronicle of Higher Education,October 17, 2006

  4. What students need to know “Adolescents need to learn how to integrate knowledge from multiple sources, including music, video, online databases and other media. They need to think critically about information….they need to participate in the kinds of collaboration that new communication and information technologies enable, but increasingly demand.” Bruce Bertram, “Diversity and Critical Social Engagement: How Changing Technologies Enable New Modes of Literacy in Changing Circumstances”

  5. ”Our students are growing up in a world saturated with media messages…yet, they (and their teachers) receive little or no training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects.” Source: R.Hobbs, Journal Adult & Adolescent Literacy, February 2004

  6. What is “media literacy”? Take the next few minutes to draft your own definition.

  7. Media literacy is… The ability to: • Access • Analyze • Interpret • Produce communication in a variety of forms

  8. "Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. "

  9. With the advent and popularity of YouTube,Current TV, and similar venues, young people have become media producers. DIY (do it yourself)

  10. What media literacy is: • Set of skills, knowledge, & abilities • Awareness of personal media habits • Understanding of how media works • Appreciation of media’s power/influence • Ability to discern; critically question/view • How meaning is created in media • Healthy skepticism • Access to media • Ability to produce & create media

  11. What media literacy is not: • media bashing • “protection” against media • just about television • just TV production • how to use AV equipment • only teaching with media; it is also teaching about the media

  12. 5 Key Concepts in Media Literacy 1. All Media Are Constructions

  13. 5 Key Concepts in Media Literacy 2. Media: languages with unique rules The Language of FilmCamerasLightsAudio (sound, music)EditingSet DesignCostumeActors’ expressionsMakeup The Language of IMBRBBe Right BackPOSParent Over ShoulderLOLLaughing out Loud

  14. 5 Key Concepts in Media Literacy 3. Media convey values & points-of-view

  15. 5 Key Concepts in Media Literacy 4. Different people experience the same media differently

  16. 5 Key Concepts in Media Literacy 5. Media= power + profit FOX (News Corp) NBC (NBC/Universal) CBS ABC (Disney) CNN (AOL/Time Warner) VIACOM

  17. Impact of media consolidation: Media consolidation comes at the expense of ethnic diversity and serving the interests of women and minoritiesBenton Foundation/Social Science Research CouncilOctober 23, 2006

  18. TV What would your students say is the purpose of television?

  19. Audience-Advertiser-Program You are broughtto the sponsorby the program. This program is brought to you by the sponsor.

  20. Media literacy in the classroom Assignment Media Literacy Introductory video

  21. ML in Ohio Teaching Standards English Language Arts Communication: Oral & Visual StandardB. Explain a speaker’s point of view and use of persuasive techniques in presentations and visual media.

  22. English: examples • Non-print texts (TV, film, music) • Understanding bias & stereotypes • Analyzing techniques of persuasion (for example– in advertising) • The language of TV/film (camera work, lighting, music) • Visual literacy (photography) • Blogging; graphic novels

  23. ML in Ohio Teaching Standards Social Studies9th grade -identify sources of propaganda, describe the most common techniques, and explain how propaganda is used to influence behavior

  24. Social Studies: examples • Analyze/produce editorial cartoons • Examine historical photographs • Study past/present propaganda • History of U.S. mass media • Understand communications policy • Analyze political advertising

  25. ML in Ohio Teaching Standards Health Alcohol, Tobacco & Other Drugs Investigate how alcohol/tobacco company ads target young people Examine media portrayal of body shape/ /type

  26. Health: examples • How media market consumer products • Nutrition messages (i.e. junk food) • Alcohol & tobacco advertising • Body image and the media • Media messages about sex

  27. ML in Ohio Teaching Standards VISUAL ART Identify examples of visual culture (e.g. advertising, political cartoons, product design, theme parks)and discuss how visual art is used to shape people's tastes, choices, values, lifestyles, buying habits and opinions.

  28. ML in Ohio Teaching Standards Library Media Benchmark A: Explain the intended effect of media communications and messages when delivered by various audiences & for various purposesBenchmark B: Examine a variety of elements and components used to create and construct media communications for various audiences and & various purposesBenchmark C: Critique and evaluate the intended impact of media communications and messages when delivered and received by society as a whole

  29. Media literacy=critical thinking • Who created/paid for the message? • What is the message’s purpose? • Who is the message trying to reach? • What techniques are used? • Who or what might be left out? • How do we know what it means? • Who benefits from the message?

  30. Media literacy=critical thinking • What lifestyles are promoted and why? • Does the message contain bias or stereotypes? • What can I do with the information?

  31. Visual literacy Understanding images

  32. “If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?” Heidi Hayes JacobEd Consultant

  33. The languages of TV-Film • CAMERAS (point-of-view) • LIGHTS • SOUND & MUSIC • EDITING (post production) • SET DESIGN • ACTOR: wardrobe; expression

  34. Examples Cell phone DOVE Political Ads script

  35. Film Examples Opening Credits- symbolism Pocket Watch Fear- lighting; music

  36. Film Examples In what ways does the director use techniques which make us, the viewer, believe what we see is actual Civil Rights footage? 1978 Docudrama

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