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This chapter explores the strategic importance of information in business, defining useful information and the costs involved. It discusses capturing and protecting information, as well as internal and external access and sharing. The text also covers executive information systems, intranets, corporate portals, electronic data interchange, and other tools for accessing and sharing information.
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MGMT Chuck Williams Chapter17Managing Information Designed & Prepared byB-books, Ltd.
Data versus Information • Raw data = facts + figures • Information = useful data that influences choices
First-MoverAdvantage Sustaining aCompetitiveAdvantage Strategic Importance of Information 1
Characteristics of Useful Information • Accurate • Complete • Relevant • Timely 2
Costs of Useful Information • Acquisition • Processing • Storage • Retrieval • Communication Costs 2
Capturing Information Manual Bar Codes Electronic Radio FrequencyIdentification Tags Electronic Scanners Optical Character Recognition 3.1
Protecting Information • Authentication • Authorization • Two-factor authentication • Firewalls • Antivirus software • Data encryption • Virtual private networks • Secure Sockets Layer (SSL) encryption 3.3
Internal Access andInformation Sharing External AccessandInformation Sharing Sharing ofKnowledge andExpertise Accessing and SharingInformation and Knowledge 4
Executive Information System (EIS) • Uses internal and external data • Used to monitor and analyze organizational performance • Must provide accurate, complete, relevant, andtimely information to managers 4.1
Intranets • Private company networks • Allow employees to access, share, and publish information • A firewall permits only authorized internalaccess 4.1
Corporate Portals A hybrid of executive information systemsand intranets that allow managers andemployees to use a Web browser to gainaccess to customized company information and to complete specialized transactions. Corporate Portals 4.1
Electronic Data Interchange Extranets Web Services Internet External Access and Sharing 4.2