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Learn about the successful implementation of school, commuter, and personalized travel plans in Brighton & Hove. Discover how community engagement and tailor-made information have led to long-term behavior change. Presented by Debbie Reed from Brighton & Hove City Council.
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Public Participation in Travel Planning Brighton & Hove Presented by Debbie Reed Brighton & Hove City Council
School, Commuter & Personalised Travel Plans: Measure Leader for Travel Planning. Carried out 3 travel planning projects. 1 x School Travel Plans 1 x Commuter Travel Plans 1 x Personalised Travel Plans Each project 4 years: Sept ‘08 – ‘12 CIVITAS Webinar l22 February 2013
Traditional Travel Plans: Travel information was generic and was not tailored to individuals needs or travel behaviour. Travel plans had become rather process and paper-based. Organisations found it difficult to know how to implement the plan or to know where to start. ? ? CIVITAS Webinar l22 February 2013
Community Engagement / Participation including social media Partnership working Design & develop training / initiatives to meet their needs. Provide tailor-made information / incentives Our Innovative Approach: Travel Plans: The New Generation CIVITAS Webinar l22 February 2013
Success? CIVITAS Webinar l22 February 2013
Transferability Tried/tested ready-made solutions Easily adaptable Low cost Supports school curriculum Increases partnership working Long-term behaviour change is achievable CIVITAS Webinar l22 February 2013
So why not have a go! Thank you Debbie Reed debbie.reed@brighton-hove.gov.uk www.brighton-hove.gov.uk CIVITAS Webinar l22 February 2013