1 / 9

Welcome to a presentation of Gaia logo OTS – MMD, 2nd semester Int

Welcome to a presentation of Gaia logo OTS – MMD, 2nd semester Int Elva Hrund Ágústsdóttir – 26. june 2006. Agenda. What is Gaia? - Microsoft and Lonely Planet - Endorsed identidy structure for new product - Find the right name for our new product Why the name Gaia? Slogan

karlyn
Download Presentation

Welcome to a presentation of Gaia logo OTS – MMD, 2nd semester Int

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome to a presentation of Gaia logo OTS – MMD, 2nd semester Int Elva Hrund Ágústsdóttir – 26. june 2006

  2. Agenda • What is Gaia? - Microsoft and Lonely Planet - Endorsed identidy structure for new product - Find the right name for our new product • Why the name Gaia? • Slogan • The logo design and colours • Design approaches • Conclusion

  3. Gaia • Greek and Latin translation of words • “A Greek and Roman goddess, also known as the Earth Mother”[1] • Looks and sounds unique and attractive • Criteria; - easy to read - easy to remember - easy to pronounce in any language [1] http://en.wikipedia.org/wiki/Gaia

  4. Explore your planet • Focuses on our capabilities than our product • Straightforward to the consumer/viewer • Will be used on the campaign site (see Mock-ups) • Concept; one will explore the planet, the earth, different countries by using our navigation software

  5. Design • Important in building brand awareness for the costomer • We took use of characteristics of Modernism • Other ideas of logos • One of the four windows in Windows logo

  6. Design • Little round circle in the corner, the earth • We adapted the G in the logo to an arrow • Indicating travelling to certain location • Sans Serif font, Humanst531 BT “serif type, connotes timeless, stability and classicism, elegance and sense of history”[2] [2] Logo Sharx, Logo Tips; http://www.logosharx.com/contact/home.htm

  7. Colours • Blue colour, Microsoft and Lonely Planet • Will help by creating a strong image in order to sell the product • “Blue colour, signifies the following: sky, sea, water, peace, faith, stability, trust, loyalty, wisdom, tranquillity and integrity”[3] • Black and White are neutral, gives the blue colour attention [3] Colours meaning; http://graphicdesign.about.com/od/color/a/colormeanings.htm

  8. Design approaches • PLC (Product Life Cycle), we are in the introduction stage • Create awareness for the campaign • We applied the logo in different approaches - backpacks, t-shirts, cups, letterhead ect.

  9. Conclusion • Suggestion: - Create more attention for certain target groups by using the same logo in a different situation, like changing the colours. • We created a new logo and a slogan • We implemented modern style from both companys • Our logo is a visual idendity of everything our product stands for Thank you for your attention, Elva c”,)

More Related