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About collective Advertising by karriem A Muhammad

Interactive advertising is a form of media-based marketing that businesses and product manufacturers use to promote products, services and other announcements and information

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About collective Advertising by karriem A Muhammad

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  1. Collective AdvertisingByKarriem A Muhammad Karriem a muhammad

  2. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. Karriem a muhammad

  3. Karriem a muhammad

  4. History • https://vimeo.com/203250991 Karriem a muhammad

  5. Interactive Advertising: uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups Karriem a muhammad

  6. Advantages • decreases the losses associated with poorly coordinated advertising • reduces the difficulties commonly encountered in clearly communicating an advertising message • helps overcome new product hurdles, such as a consumer rejection. Karriem a muhammad

  7. Disadvantage • Requires more participation from users than advertisers Karriem a muhammad

  8. Why Use Interactive Ads • Draws people in • Let’s the customer play with the tools • Spending more time • Shows how innovative the company is Karriem a muhammad

  9. How is Interactive Advertising Used • Mobile • Games • Taking pictures of QR codes • Online • YouTube Videos • Emails • http://www.youtube.com/watch?v=ru-Qhuog8iw&feature=related • ALWAYS CHANGING AND EVOLVING! Karriem a muhammad

  10. Types Animated Narratives Audio & Video Discussion Environments Games Illustrated Essay Polls & Provocations Resource Banks Karriem a muhammad

  11. Types Interactive Images Interactive Maps Interactive Simulations Interactive Timelines Resource Banks Karriem a muhammad

  12. How Does IA Pull Users In? • It's all fun and games! • Using simple games, IA calls to a user's competitive side • Movement and color add to the pull • Engage the user, don't just sell • KISS is key! • VW GTI - Webby Awards Interactive Advertising Winner Karriem a muhammad

  13. Thank You Karriem a muhammad

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