Why Facebook Audience Network is Super Important?

1. Why Facebook Audience Network is Super Important? https://www.audienceplay.com/blog/facebook-audience-network/

2. Do you know? 89% of publishers & app owners use the Facebook Audience Network in their marketing efforts. Reportedly more than a billion people see an advertisement in website or app through the Facebook Audience Network every month. Does all this ring a bell? Yeah, Audience Network is every publisher’s & app owner’s dream! Adaptable technology faces huge costs and other challenges from the digital ecosystem. And often a heavy lifting positioning by top players like Google or Facebook binds the app owners/publishers with certain restrictions. So, if you’re a publisher or an app owner, now you can create your own audience network. Moreover, you would be able to manage them on par with Facebook Audience Network. https://www.audienceplay.com/blog/facebook-audience-network/

3. How can you do that? Let’s figure out all about it in the article and then you yourself can come to one conclusion. • What is Facebook Audience Network • Why Audience Network is important • Benefits of Facebook Audience Network • Steps to join Facebook Audience Network • Top Audience Networks over Facebook https://www.audienceplay.com/blog/facebook-audience-network/

4. Let’s look at the five benefits you get after joining Facebook Audience Network. Reach First is reach. It enables you to reach your Facebook users when they are not on Facebook. Strange right? Yeah, it also lets you target those people who don’t even use Facebook at all. They do this using powerful people-based marketing. And app owners and publishers would be able to deliver ads while driving results for advertisers. Remarketing Opportunities It means that you would be able to expand the reach of your campaigns. So, if you have a small niche audience and high objective to reach, it creates an additional advantage for you to reach them.It also empowers you with the opportunity of reaching your target audiences distinctly at different stages of their customer journey to target them with remarketing strategies. They do this by targeting the custom audiences who look like your ideal customers. Those customers who have already visited your app or website. https://www.audienceplay.com/blog/facebook-audience-network/

5. Security This is an absolute bonus, as we all value our security. According to Facebook, Audience Network does not include bot traffic and virtually fraud-free.Less Cost Per Click (CPC) Well, as a digital marketer, you will be pleased to read the above line. It is true, and CPC on Facebook is actually quite low. Facebook is the darling of brands & agencies and most of the time it’s their preferred destination for the less cost involvement for engagement.So, generally when you set up your campaign correctly, you would be able to generate more conversions and broader reach. https://www.audienceplay.com/blog/facebook-audience-network/

6. Outcome Score of the Advertiser The last thing you would have to consider is Facebook’s continuous commitment to improving the content on the Audience Network. And this when “Advertiser Outcome Score” comes into the picture.It is a kind of feedback which publishers receive about how their ads are performing on their content as compared to the Newsfeed.Also encourages the publishers to improve their content on their Fb Audience network continuously. So, you see multiple benefits comes with Facebook Audience Network. And if you are still due to use it, you are missing out a huge monetization opportunity. https://www.audienceplay.com/blog/facebook-audience-network/

7. The Other Audience Networks you might want to have a look at, are Audienceplay With Audienceplay, you can create an audience network of your own. You will be able to make your audiences portable & agile. You can also push it to Facebook, programmatic, and other social, which would enable you to monetize every footprint of your users. It gives you absolute control & transparency. It empowers you with advanced technology to aggregate all your users’ programmatic audiences at one place. And you can also segment and enrich them effectively. You can seamlessly monetize or target your audiences anywhere in the ecosystem beyond the wall of apps or websites. https://www.audienceplay.com/blog/facebook-audience-network/

8. LinkedIn Audience Network It ensures you of quality and brand safety for conducting all your campaigns in their Audience Network. LinkedIn approves selective third-party publishers and approves the trusted one only. And they do this to help their customers scale their ad campaigns and reach the right target audience. Linkedin do not compromise on quality and brand safety measures and makes their Audience network free from fraud and objectionable content. They also practice regular automated and quality checks. https://www.audienceplay.com/blog/facebook-audience-network/

9. Microsoft Audience Network Microsoft Graph and Artificial Intelligence power the Microsoft Audience Network. It is another native advertising solution like Facebook Audience Network. In Microsoft’s Audience Network, you can easily manage your native advertising spent with their search campaigns. Also, you will be able to manage their native ads campaigns from the search campaigns itself. Apparently, Microsoft specializes in Image-based ads & Feed-based ads. https://www.audienceplay.com/blog/facebook-audience-network/

10. Google Display Network According to Google, Display Network reaches more than 90% of the worldwide internet users. And it is specially designed to assist you with the right target audience. Display network helps you to reach people while they are checking their Gmail account, watching a Youtube video or while browsing the web. You could also drive more conversions by using automation. Their effective automated targeting lets you locate your best-performing audiences. And their smart display campaigns are the best combination of automatic targeting, bidding and creatives for maximizing your conversions on Google ads. https://www.audienceplay.com/blog/facebook-audience-network/

11. Final thoughts on Facebook Audience Network Audience Network by Facebook is an outstanding opportunity for both app and website owners. Through Audience Network, you get to utilize the advanced tracking technology while determining the ad formats or campaign types. Clicks to the website, conversions, app installs, app engagement and many benefits start popping once you join Facebook Audience Network. It also helps marketers keep their budget in line. We discussed a lot about audience networks, which is a leading trend for digital marketers. https://www.audienceplay.com/blog/facebook-audience-network/

12. Therefore, to nurture absolute control & transparency, try Audienceplay! Audienceplay offers the publishers and app owners an extensive set of audience monetization, audience extension, audience segmentation and audience enrichment features. Audience segmentation and enrichment helps you with high-value audiences. And audience monetization empowers you to unleash the new revenue streams. Also audience extension lets you target your audiences anywhere in the online ecosystem. So, Register now! Anyone who is not using this technology is a step behind in realizing his/her true revenues. To stay a step ahead of your opponents, leverage the power of Audience Network today. https://www.audienceplay.com/blog/facebook-audience-network/