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Leveraging your social network during an emergency

Leveraging your social network during an emergency. Presented by Sabra Schneider Sabra.Schneider@kingcounty.gov. Today we will consider. Establishing voice, credibility and connection before the emergency How/when to release the message, why more is better

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Leveraging your social network during an emergency

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  1. Leveraging your social network during an emergency Presented by Sabra Schneider Sabra.Schneider@kingcounty.gov

  2. Today we will consider • Establishing voice, credibility and connection before the emergency • How/when to release the message, why more is better • Staffing social media, before during and after the crisis • Tools and website integration

  3. Houston Chronicle and Ike

  4. Connect before the crisis • Establish the technical connections (what is RSS feeding, be efficient) • Create effective and well trained work teams • Connect with the public • Don’t forget about your media partners • Leverage the wisdom of the crowd

  5. Plan before the crisis • Establish the technical pieces • Create effective and well trained work teams • Connect with the public • Don’t forget about your media partners • Leverage the wisdom of the crowd

  6. Green River Flood

  7. Test and ask • Plan to test the network and get it started early • Who will be in charge of social media at your JIC? (Hint, can’t be just one person.) • Ask the public for input

  8. I asked Twitter… • “Why should govt. entities use Twitter?” • Within 5 mins we had the following responses:

  9. Trusted source • Establish your credibility and critical mass before the crisis • Keep the communication two-way • Use information from the public even with caveats, for example “Residents reporting ice/snow in Issaquah, what are conditions in your neighborhood?”

  10. Share often and openly • Public expects up to the minute current information • They will turn elsewhere if they don’t get it • 10 levels of approval won’t work • It’s not always a press release • One update should feed all social networks

  11. Case study:KC Votes • Goals: To showcase final poll election. To create a new media message about transparency, better systems and voter involvement. • Used Twitter, Flickr, blog, YouTube, kingcounty.gov and most importantly: VOTERS • Why and how? Used flickr, blog and code to create automatic galleries easy to deploy from the field.

  12. Four (social) stages • Four stages of emergency planning: mitigation, preparedness,response, recovery • Use your social networks to address all three not just the response phase • The public will expect • current, frequent and • open updates

  13. Staffing the updates • Build into JIC staff plan • Should be cross trained for social media plus (press calls, news releases, other communications functions) • Website updates just as important • Who is listening?

  14. Smart tools • bit.ly or other URL shortener • Tweet deck • Use the RSS feeds (site, facebook etc) • Flickr, twitter, facebook, blogs, YouTube or Vimeo (top tools for a crisis)

  15. Who is the credible source? • Government? • Emergency organizations? • News organizations • If your agency isn’t the source, someone else will fill the gap.

  16. Above all, do something Sabra Schneider on twitter twitter.com/ Sabrak Kcnews Kcexec Kcpets kcmetrobus

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