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Overview

Overview. Andrew McPherson - known for his technological innovation Established winery in 1968 Traditional winemaking craftwork with state-of-the-art technology Committed to producing high quality, affordable wines for over 45 years Easy drinking, fruit-driven wines with generous flavors .

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Overview

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  1. Overview Andrew McPherson - known for his technological innovation Established winery in 1968 Traditional winemaking craftwork with state-of-the-art technology Committed to producing high quality, affordable wines for over 45 years Easy drinking, fruit-driven wines with generous flavors

  2. Victoria, Australia Located in southeastern Australia Comprises ≈15% of Australia's total wine production Most densely populated state with 500+ wineries Diverse areas ranging from wet, temperate climates to snow-covered alpine areas Chardonnay, Shiraz, and Pinot Noir dominate Victoria's wine regions

  3. Victoria

  4. Croftwood Vineyard • Established in the Murray Darling region in 1994 • 210 Acres • Varietals: Chardonnay, Merlot, Shiraz, Cabernet Sauvignon • Known for producing soft, generously flavored wines • Warm, dry climate • Brick red soils • Fruit forward wines with structure and intensity

  5. Croftwood Vineyard

  6. Sinclair Vineyard • Located in the Goulburn Valley • 350 acres • Varietals: Chardonnay, Sauvignon Blanc, Marsanne, Verdello, Shiraz, Merlot, Cabernet Sauvignon • Unique meso-climate with moderate temperatures • Influenced by system of rivers, lakes, and creeks • Produces elegant, finessed white wines • Rich and robustly flavored red wines

  7. Sinclair Vineyard

  8. Winemaking • Joanne Nash, Winemaker • Been with the estate for 9 years • Won over 65 medals at major competition for wines • Most recent Gold for Shiraz at 2013 Decanter World Wine Awards • State-of-the-art winemaking facility • Cold fermentation systems • High-speed centrifugation • Rotary drum vacuum filtration

  9. Wines • Varietals • Chardonnay • Shiraz

  10. Selling Strategy • Share the story of Andrew McPherson as a technological innovator • Educate on the Murray Darling and Goulburn Valley growing regions • Focus on quality and value • Competitive Benchmarks • Peter Lehmann • St. Hallett • Wolf Blass Yellow Label • Red Knot

  11. Support Material Brand One Pager Fact Sheets Shelftalkers Tasting Kits

  12. Summary Andrew McPherson - technological pioneer in the wine industry Family owned winery established in 1968 Two key vineyards in Victoria: Croftwood in Murray Darling and Sinclair in Goulburn Valley Fruit forward wines with structure and intensity Over deliver on quality

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