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Unveiling 4D Qualitative Research: A Journey through Insight, Discovery, and Delivery

Join us as we delve into the 4D approach to qualitative research from start to finish, exploring the deep dive into process, people, stakeholders, and more. Discover how this method revolutionizes research and storytelling, providing meaningful takeaways for qual researchers. Embrace new technologies and dive beyond isolated moments to uncover in-depth insights.

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Unveiling 4D Qualitative Research: A Journey through Insight, Discovery, and Delivery

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  1. The 4D approach to qual Taking research to the top table AIMRI 11th October 2013

  2. A loss of faith?

  3. There’s a new kid on the block

  4. Clients are drowning

  5. Introducing 4D qual research

  6. But first we have to make a confession

  7. The 4D approach to qual

  8. A deep dive into the Process • The Beginning • The Middle • The End

  9. The Beginning • Gather insights from right from the start

  10. The middle • Are they sitting comfortably?

  11. The End • There’s more to learn afterwards

  12. A deep-dive into People • Stakeholders • Sample • Partners

  13. Stakeholders • Know who they are and what is critical to them

  14. Sample • It’s time to be smarter

  15. Partners • Two+ brains better than one

  16. Discovery • Moment + • Stuff • Space

  17. Moment+ • Insight gathering is 4Dimensional

  18. Stuff • Seeingand touching provokes deeper thoughts and feelings

  19. Space • Our finest thinking comes when we are not thinking!

  20. Delivery • Story-telling • The Elevator • Takeaway

  21. Story telling • Once upon a time…

  22. The elevator • What’s your 30” pitch?

  23. Takeaway • mmm

  24. So what’s our elevator story? • Quallies need their mojo back • Embrace rather than fear new technologies and big data • Think beyond the isolated research moment • Remember that we’re in the business of in depth insight (however it’s gleaned) • Keep the faith!

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