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Presentation to. Fáilte requirements:. Design process Templates scope Functionality Reporting System Customer Service Training Database management Pricing Competitiveness Past Experience in managing similar contracts Commitment to Delivery on time and in the required formats.

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  1. Presentation to

  2. Fáilte requirements: • Design process • Templates scope • Functionality • Reporting System • Customer Service • Training • Database management • Pricing Competitiveness • Past Experience in managing similar contracts • Commitment to Delivery on time and in the required formats ...And what else?

  3. About us • SpinnakerPro is one of our 2 brands from Irish firm Narragansett Technologies. Other brand is SensorPro an online survey and research platform. • In development since 2002 by Irish team, Irish supported, Irish deployment servers. Offices in Limerick and San Francisco. • Customers include Brown Thomas, Tower Hotels, Galway Volvo Ocean Race, Softbrands Hospitality, Crowne Plaza, Holiday Inn. • Over 50 white-label partners worldwide

  4. Design considerations • Design for email not websites • Our templates are pre tested • XHTML is used for optimal rendering • W3C compliance • New Litmus API (beta) for self service testing • Images in email • Delivery and rendering

  5. Good image design is possible in email…

  6. Getting the design delivered is key: • SPF Record (Sender Protection Framework) • Authorises an IP address to send email on your behalf • Prevents unauthorised senders • DKIM (Domain keys) • Additional level of sender authority • Sender reputation networks • Senderscore • Microsoft SNDS (Hotmail) • Various blacklist services (DNSSTUFF)

  7. Delivery of current newsletter:

  8. Senderscore report:

  9. DNS report on Failteireland.ie

  10. SNDS sample

  11. Functionality: The basics • Subscriber management • Bounce management • Segmentation • Designer and templates • Recurring campaigns • Scheduling of broadcasts • Metrics

  12. Beyond the basics, noteable: • Ironport delivery platform • 450k per hour • Configurable Throttling • Integration with other CRM platforms like salesforce; Web service API available. • Post to twitter from Campaign • Template snippets, recurring campaigns, dynamic content, content extraction • Unique IP address • Reputation monitoring • Integrated survey platform • Chinese platform version • Available on-premise or hosted.

  13. Customer service and training • email support to 10pm GMT • Phone support • Support also from our SFO office • Dedicated named account manager • Getting started guide • Training in-house or by webinar • Train the trainer • Can provide training/industry expertise to Fáilte tourism clients

  14. Pricing • Open transparent pricing http://urlx.ie/emailpricing • No setup fees • No monthly minimums • Flexible payment options

  15. Past experience • Focused on email and surveys since 2002 • Very relevant exposure to hospitality sector • Understanding of issues with volume sending, rendering and delivery • Experience with Survey platform and online panel has helped clients create effective campaigns.

  16. Thanks for asking. • Chris byrne • www.spinnakerpro.com | www.sensorpro.net • chris@spinnakerpro.com • Twitter @SpinnakerPro • Email demo http://urlx.ie/emaildemo • Survey demo http://urlx.ie/demosurvey • Phone: • IRL: +353 1 447 5938 • UK: +44 203 086 9938 • USA: +1 415 367 4814 • China: +86 21 3227 0872

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