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Ken Lovell

Ken Lovell. VP, Research & Development PGA TOUR. Fan Base Growth. PROGRESS. Actual versus Projected Fans (Millions). Source: ESPN Sports Poll; US Census. Fan Base Growth. GROWING INTEREST IN PROFESSIONAL GOLF. 2004 versus 1999 Fan Base Change (Based on Total Number of Fans).

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Ken Lovell

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  1. Ken Lovell VP, Research & Development PGA TOUR

  2. Fan Base Growth PROGRESS Actual versus Projected Fans (Millions) Source: ESPN Sports Poll; US Census

  3. Fan Base Growth GROWING INTEREST IN PROFESSIONAL GOLF 2004 versus 1999 Fan Base Change (Based on Total Number of Fans) Source: ESPN Sports Poll; US Census

  4. Fan Base Growth Percentage Increase Interested In Golf • 31% Increase in African American Fans • 47% Increase in Hispanic Fans • 25% Increase in Female Fans GROWTH IN KEY SUBGROUPS Source: ESPN Sports Poll

  5. Fan Base Growth US Population Interested in Professional Golf 2004 v. 1999 • 19% Increase among Males • 31% Increase among Adults Aged 45-54 • 44% Increase among Adults Aged 55-64 • 34% Increase among Adults Aged 65+ CORE FANS ALSO GROWING Source: ESPN Sports Poll; US Census

  6. Image Supports Progress IMAGE IS A STRENGTH VERSUS COMPETITION % of US Saying Sport’s Image Is Positive Source: Market Tools, 2004

  7. Image Supports Progress ATHLETES ARE KEY AMBASADORS % of US Saying Sport Provides Good Role Models Source: Market Tools, 2004

  8. Increasing Interest in the PGA TOUR NUMBER OF OFFICIAL MARKETING PARTNERS UP 44% SINCE 2002 Source: PGA TOUR

  9. Increasing Interest in Domestic& Global Fortune Companies • 14% increase in Fortune 500 Companies since 2002 • 28% increase in Fortune 100 Companies since 2002 • 40% increase in Global Fortune 500 Companies since 2002 • 32% increase in Global Fortune 100 Companies since 2002

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