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Strategic Uses of Information Technology

Strategic Uses of Information Technology. Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague. Introduction. S trategic uses of IT means “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.” Whither the Internet Revolution?.

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Strategic Uses of Information Technology

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  1. Strategic Uses of Information Technology Chapter 3 Information Systems Management In Practice 6E McNurlin & Sprague

  2. Introduction • Strategic uses of IT means “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.” • Whither the Internet Revolution?

  3. Introduction

  4. Introduction • Episode Two: Profitability Strikes Back • CASE EXAMPLE: Grainger

  5. WORKING INWARD: Business to Employee

  6. WORKING INWARD: Business to Employee • Managing an Intranet • CASE EXAMPLE: BearingPoint

  7. WORKING INWARD: Business to Employee • Fostering a Sense of Belonging • CASE EXAMPLE: Wire Nova Scotia

  8. WORKING OUTWARD: Business to Customer

  9. WORKING OUTWARD: Business to Customer

  10. WORKING OUTWARD: Business to Customer • Being an Online Customer • CASE EXAMPLE: A Day in the Life of an E-lancer

  11. WORKING OUTWARD: Business to Business • Working with Co-suppliers • CASE EXAMPLE: General Mills and Land O’ Lakes

  12. WORKING OUTWARD: Business to Business

  13. WORKING OUTWARD: Business to Business • CASE EXAMPLE: Sara Lee Bakery Group

  14. WORKING OUTWARD: Business to Business • Becoming a Customer-Centric Value Chain • CASE EXAMPLE: Dell Computer

  15. WORKING OUTWARD: Business to Business • Pros and Cons of Demand-Pull • Getting the Back-End Systems in Shape

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