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2014 Burlington/Plattsburgh Area Consumer Research

2014 Burlington/Plattsburgh Area Consumer Research. WPTZ Consumer Research. Presented By: WPTZ-TV. Interview Method. Telephone & Online Interviews Random Digit Dialing (RDD) Listed & Unlisted numbers In-Tab 700 Respondents 18 Years of Age or Older. OR. +. 700 Adults 18+.

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2014 Burlington/Plattsburgh Area Consumer Research

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  1. 2014 Burlington/Plattsburgh AreaConsumer Research WPTZ Consumer Research Presented By: WPTZ-TV

  2. Interview Method • Telephone & Online Interviews • Random Digit Dialing (RDD) • Listed & Unlisted numbers • In-Tab • 700 Respondents • 18 Years of Age or Older OR + • 700 Adults 18+ Sample matches the population proportions for: Telephone 20-Minutes Random Digit Dial Internet 30% of Survey Cell Only Homes Mail-Out Paper Survey Follow-Up Demographics: Gender, Age, HH income, Ethnic, # of children, occupation, etc. (13 initial demographic questions) Consumer Categories: You have access to over 40 categories of business Media Usage: Newspaper, Radio, Television, Internet, and more. Gender Age HH Income Ethnic County • Dates of Interviewing • March 19 - April 1, 2014

  3. Distributed Proportionately

  4. C S COMPUTER/INTERNET/WIRELESS Do you currently...?

  5. ACCESS THE INTERNET Which of the following do you use to access the internet?

  6. DEVICES RELY ON THE MOST FOR INTERNET Which one of the devices do you rely on the most when accessing the internet?

  7. WEBSITE-HEARD ABOUT IT ON TV Would you be more likely to go to a website if you heard about it on television?

  8. # HOURS SPEND ON INTERNET EACH WEEK Approximately, how many hours do you spend on the internet each week?

  9. INTERNET-ONLINE AD When you see an online ad that interest you, what action do you take?

  10. SOCIAL NETWORKING SITES VISIT What social networking sites do you visit?

  11. TIME PERIODS-COMPUTER/LAPTOP What time periods do you use your computer/laptop?

  12. TIME PERIODS-iPAD/TABLET What time periods do you use your iPad/Tablet?

  13. TIME PERIODS-CELL PHONE/SMART PHONE What time periods do you use your cell phone/smart phone?

  14. Marshall Marketing • Operating as a Research & Consulting company since 1985 • Based in Pittsburgh with offices in Charlotte, Knoxville, Orlando, Raleigh, Seattle & Spokane • Survey over 100 markets annually (75,000+ interviews each year) • Data collection methods available: telephone, mail, online, polling • Media clients include: TV & radio stations, cable, newspapers, circular printers, direct mail • Provide customized research and consulting to various companies including financial institutions, auto dealers, furniture stores, hospitals, restaurants, grocery stores and more www.marshallmarketingusa.com

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