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The 21st century consumer; The times are changing faster than ever – technologically, demographically, socially, and economically. We need to understand what influences the 21st Century Consumer. What is the real value of Social Media? What are the trends? What are the consumption patterns? What are the generational differences? What are the emerging segment opportunities?
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Mark McCrindle 18 February 2014 #Socialbiz2014
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Expertise in "community management" and "social engagement" is becoming as important on the senior manager's resume as financial skills and market analysis.