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UM CRN Partnership

UM CRN Partnership. Agenda. Intro from Guy About CRN Our UM Mission Mediabrands to Date Case Studies Q & A Next. Driving Adventure Program. Sponsorships. DJ Endorsements. Station Appearances. Sweepstakes. BACK. New-Skin Trade Marketing Campaign. CRN Solution.

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UM CRN Partnership

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  1. UM CRN Partnership

  2. Agenda • Intro from Guy • About CRN • Our UM Mission • Mediabrands to Date • Case Studies • Q & A • Next

  3. Driving Adventure Program Sponsorships DJ Endorsements Station Appearances Sweepstakes BACK

  4. New-Skin Trade Marketing Campaign

  5. CRN Solution Be Prepared forSummer Program 30/30 Spots :45/:15 Brand Spot / DJ Tag Thematic Contests Poison Ivy Story Contest Short Messaging Sponsorships Trade Support 15 Seconds Contest BACK

  6. PRODUCT RESULTS After the campaign aired, New-Skin Poison Ivy Treatment unit volume was up 64% over its predecessor, Dermoplast, versus the year before. BRAND RESULTS The campaign also helped grow the New-Skin brand by 16% versus the year before, despite the fact that the previous year’s unit volume had been driven by a BOGO promotion. Product Up 64% Brand Up 16% BACK

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