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Benchmarking Discussion. Travis Carley Corporate Vice President CCS. AICAD Development Conference Monday, July 16, 2012. Benchmarking. External Benchmarking Resources. Quantitative Questions. The essential element of benchmarking is measurement Allows for apples to apples comparison
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Benchmarking Discussion Travis Carley Corporate Vice President CCS AICAD Development Conference Monday, July 16, 2012
Quantitative Questions • The essential element of benchmarking is measurement • Allows for apples to apples comparison • Thoughtful data categories provide the ability to undertake a wide range of analysis • Standard categories should be used in keeping with other national and industry benchmarking • Categories should remain standard year over year
Qualitative Questions • Captures what is not in the numbers • Allows for identification of trends and new approaches • Offers insight into how results are achieved • Addresses current issues and relevant topics for peer discussion • General • Alumni Giving • Phone and Mail • Faculty and Staff • Matching Gifts • Leadership Giving • Student and Recent Grads Giving • Class and/or anniversary giving • Online giving • Other
Thank You! Travis W. Carley Corporate Vice President • 800-832-3214 tcarley@ccsfundraising.com • www.ccsfundraising.com Follow us: twitter.com/ccsfundraising Like Us: Facebook.com/ccsfundraising Link Us In: http://linkd.in/hZhTWq