NYS Farmers Market Wireless EBT Program

1. NYS Farmers Market Wireless EBT Program

2. 2010 EBT Program • eFunds Corporation • Verifone v610 terminal • Verizon Digital service • 24 hour technical support • eFunds training on terminal usage • Signed market agreement • Signed farmer agreements • Issuance/redemption logs

3. Pricing structure • Monthly wireless fee - $35 • EBT transaction fee – 4¢ each • Monthly fees debited directly from checking account • Bounced check fee - $25

4. EBT Token • $1 value • Serialized, market specific • No change given • Valid only on food stamp authorized products • Redeemable back through market manager • Market responsible for all lost or stolen tokens if farmers redeem them

5. Federation Responsibility • Provide wireless terminal • Provide 1000 wooden EBT tokens, serialized, market specific • Provide signage – market banner, farmer acceptance signs • Provide media kit • Reimburse monthly wireless fees and EBT transaction fees • Liaison with eFunds Corporation, USDA FNS, NYS OTDA

6. Day Before Market • Have signed farmer agreements on hand and copies with the Federation. • Charge terminal battery. • Count out enough tokens to accommodate sales for the next day. • Be sure to have an adequate supply of receipt paper for the day’s sales.

7. Day of Market, before opening: • Erect EBT banner at market manager or EBT booth to let customers know where they can purchase EBT tokens with their food stamp benefits. • Be sure all eligible farmers have their “Tokens Accepted here” signs displayed.

8. During Market • Have someone on hand with the EBT terminal at all times to perform EBT transactions. • As sales of EBT tokens are made, keep the first transaction receipt for market records and the customer receipt is given to the customer. • Although there is no expiration date on tokens and they can be kept from week to week, EBT customers are permitted to return unused tokens for a refund to their EBT account.

9. End of Market Day • Batch out the terminal to transfer all transaction in the terminal, through the wireless network, to the market checking account. • Reconcile batch report with the receipts obtained from each individual sale. • Record batch total on Daily Summary Issuance Log. • Redeem tokens from farmers and vendors, recording redemptions on Daily Redemption Log. • Issue checks from last week’s redemptions. Complete the payment section of the EBT Redemption Log.

10. Working with your new terminal • Three year warranty • No need for seasonal closure with EBT only terminals • Battery charge is 3-4 hours • Power terminal down between sales • If available, terminal can be operated while plugged in • Let battery fully discharge periodically, then recharge • Protect against dampness • Remove battery if not being used for several days • Paper rolls are single ply, thermal paper roll, 57 millimeters (2.24 inches) wide • 24 Hour Help Desk - 1-800-737-5834

11. Farmers Market Wireless EBT ProgramEBT Daily Summary Issuance Log

12. Farmers Market Wireless EBT ProgramFarmer Redemption Log

13. Terminal Options • Additional battery - $75 • Carrying Case - $40 • Recommend a vinyl cooler or fishing tackle box to protect terminal. • All options are market’s expense

14. EBT Incentive Waiver • Complete contact Information for Incentive Program Administrator(s): • Source(s) of Funding – Describe or Attach Copy of Agreement Showing: • Name of Organization • Funding Amount • Time Period Covered (start and end dates) • If Report Required by Funder, Agree to Provide Copy to the State EBT Office at the Same Time • Market Information: • Name(s) and Location(s) of Prospective Markets or distribution points (even if not yet authorized by FNS)

15. EBT Incentive Waiver Short Description of Incentive Project Operation - Include the Following Information: • Proposed Distribution Method • Type (e.g., pre-packaged produce at reduced rates, bonus coupons, special tokens, scrip, etc.) • Dollar denomination(s) of incentives • If incentive issued as tokens or scrip, describe how they will be differentiated from regular SNAP tokens or scrip • Frequency and Limitations of Distribution • Description of what comes in reduced-rate packages or can be purchased with incentive (e.g., only fresh produce, all SNAP-eligible items, etc.) • Matching ratio (e.g., dollar for dollar, $2 for every $5, $20 package for $6, etc.) • Minimum purchase required to get incentive • Maximum frequency and value (e.g., $5 incentive for each transaction, $15 per week, one package per month, etc.) Send request to Farmers Market Federation for processing

16. Debit/Credit Program • Central terminal market system • Visa and Mastercard • Opportunity to reach additional consumers, adding sales potential to farmers • Second token helps create a new economy in the market building retail excitement • Second token reduces stigma for EBT token users

17. Debit/Credit Token • $5 token • Serialized, market specific • Full color for easy recognition by farmers • Change can be given • No limitations on its usage • Redeemable back through market manager • Cost of tokens is market’s responsibility

18. Fee Structure • Discount fee - 1.75% • Mid and Non- qualified are higher • Transaction fee - 22¢ each • Debit transaction fee - 40¢ • Daily batch fee - 30¢ • Minimum monthly fee - $15 per terminal • Chargeback fee - $17.75 • Fees are NOT reimbursable by the Federation • Seasonal closure required to suspend minimum fees. • Fees are subject to change

19. Additional Fees • I Payment Access Service • Online statement • $9.95 per month • Can opt out by calling number on statement • Annual PCI Compliance Fee • $139 mandatory fee - October • Early Closure Fee • $350 before first year anniversary • $100 betw first and second year • No charge after second year

20. Fee Recovery • Fees are charged back to the farmer when tokens are redeemed. • To fully recover charges, farmer redemptions will be charged 25¢ per token • Farmer receives $4.75 per $5 token • As sales are made, the discount fees are applied against the minimum fee.

21. Farmers Market Wireless EBT ProgramDb/Cr Transaction Log

22. Farmers Market Wireless EBT ProgramDb/Cr Redemption Log Market: Debit/Credit Redemption Log

23. Media Kits • Materials for promoting all facets of the NYS Farmers Market Wireless EBT Program • Instructions in best usage of materials and how to get the most media support for your market. • Copies are being given to each county Cornell Cooperative Extension office • Best to reach out to community partners to assist in using materials and promoting the programs.

24. Poster • English and Spanish • EBT only • EBT/Debit/Credit • PDF or Word Doc • To ad your market information • Using word doc version - add with a text box in the blue section, no fill, no line • Printer may add information using pdf file for higher resolution

25. Consumer Brochure

26. Print Ads ¼ Page Size

27. Additional Materials on CD • Press Releases • EBT Only • EBT/Debit/Credit • Instructional guide on how best to use the media kit

28. Signage • Banner for display at EBT manager booth • Farmer signs • We Gladly Accept Tokens • Farmer instructions • How to accept/redeem tokens

29. www.Snaptomarket.com • Consumer oriented • How to use food stamp benefits and farmers markets • Locations of EBT markets • Recipes, hints and tips for using fresh produce • Resources for finding services • Service provider guide and brochure

30. Just Say Yes to Fruits & Vegetables • Advance notice is required for scheduling and food preparation permits (60 days prior to the event). • Scheduling is done through our central office and subject to availability. • Consider the following: • Will there be 50 or more people in attendance at my event? • Is the event intended to serve low income neighborhoods and/or food stamp populations? • Is there adequate parking for the truck? (The truck is 25 foot long, 12 foot high and 7 foot wide!) • Anna Ficorelli, Southern Tier Region (518) 408-0407 SouthernTier@jsyfruitveggies.org

31. Just Say Yes to Fruits & Vegetables – Regional Offices NYC Region 1 (Kings, Richmond) Jennifer Horan NYC@jsyfruitveggies.org Western Region Erin Burch western@jsyfruitveggies.org NYC Region 2 (Manhattan, Queens) Brooke Loewenstein NYC2@jsyfruitveggies.org Long Island Region Dana John-Goodrich LongIsland@jsyfruitveggies.org Central Region Roseanne Jones CentralNY@jsyfruitveggies.org Southern Tier Region Anna Ficorelli SouthernTier@jsyfruitveggies.org Westchester Region Cara Cox Westchester@jsyfruitveggies.org Rochester Area Leslie Elliott rochesterarea@jsyfruitveggies.org

32. Just Say Yes to Fruits & Vegetables – Regional Offices Northeastern Region 1 (Albany, Clinton, Essex, Franklin, Fulton, Hamilton, Montgomery, Otsego) Kerry Leary NortheasternNY1@jsyfruitveggies.org All contact phone numbers: 518-408-0407 Northeastern Region 2 (Columbia, Delaware, Dutchess, Greene, Orange, Putnam, Rockland, Sullivan, Ulster) Julie Tresco NortheasternNY2@jsyfruitveggies.org Administrative Coordinator Janis Graziano jxg14@health.state.ny.us

33. Questions? My contact: Diane Eggert 315-637-4690 diane.eggert@verizon.net