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The UK experience of dissemination and project impact In Leonardo da Vinci and other programmes

The UK experience of dissemination and project impact In Leonardo da Vinci and other programmes Karl Held Ecotec. Definitions. Finding a common language: dissemination mainstreaming valorisation impact. What is ‘impact’. The amount of change resulting from a project

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The UK experience of dissemination and project impact In Leonardo da Vinci and other programmes

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  1. The UK experience of dissemination and project impact In Leonardo da Vinci and other programmes Karl Held Ecotec

  2. Definitions • Finding a common language: • dissemination • mainstreaming • valorisation • impact

  3. What is ‘impact’ • The amount of change resulting from a project • A hierarchy of ‘levels’: local, regional, national and transnational ? • Define from the start, be realistic – and set a target

  4. What do we mean by ‘valorisation’ The process of enhancing or optimising project outcomes through experimentation and exploitation with a view to increasing their value and impact. (Dissemination & Exploitation)

  5. What do projects mean by ‘valorisation’ “Valorisation is about ensuring that there is a clear strategy for the project to continue after the funding period……” “Valorisation is taking what you’ve got and adapting, changing, exploiting, extending to get it out there.” “Valorisation covers the range of activities from having a product developed. It includes internal and external assessment, dissemination of the project, using the feedback and incorporating it into the final products.”

  6. What are the risks to the programme ? Valorisation and resulting impact don’t happen because… • Projects tend to leave dissemination until it’s too late to make impact • Projects tend to devote more energy to implementation because that’s what they’re good at • Projects don’t understand that others could benefit from their outcomes

  7. Valorisation in practice – types of activity • Dissemination • Awareness raising • Publicising the project and good practices • Exploitation • Continuing development • Collaboration • Mainstreaming to new organisations, sectors, countries and target groups.

  8. Valorisation in practice - examples • Dissemination • Electronic newsletter • Presentation at conference • Exploitation • Piloting with target group • Identifying aspects relevant to new target groups • Attending thematic monitoring events

  9. Characteristics of successful valorisation • Clear target audience • What, Who, How & When are known and agreed by all partners • Stakeholders are involved and supportive • IPR issues are resolved early • Process is on-going and shared

  10. Identifying target audience and ‘stake-holders’ What we did…

  11. Identifying target audience and ‘stake-holders’ What you should do…

  12. Identifying target audience and ‘stake-holders’ What will happen…

  13. Understanding your product and target audience • What is my product / outcome ? • Who will be interested? • How can I tell them about it ? • When should I do this ?

  14. Getting stake-holders involved – and keeping them involved • Understand what motivates them • Address their priorities • Use their language • Tell the truth

  15. Getting stake-holders involved – and keeping them involved • Sell benefits: • accessing innovation; • developing ‘better’ policy; • developing ‘better’ practices; • accessing ‘expert’ practitioners; • learning from Europe; and • meeting mainstream targets and saving money.

  16. Getting stake-holders involved – and keeping them involved “It would be difficult if the main players in the field are not on your side and it helps to either include them in the partnership or as external verifiers to the project.” Slavik Tabakov, EMIT Project Manager

  17. Intellectual Property Rights • Open discussions at all stages • Early - and joint - decision to commercialise • Legal advice necessary

  18. An on-going process • Strong commitment during partnership building and in the application • Working groups on dissemination from the start • Regular communications with stakeholders • Dialogue… not monologue

  19. Getting stake-holders involved – and keeping them involved “It is important to make links both nationally and locally. Without existing networks and a key person involved in the project it is more difficult to promote your project to the right people. Every event throughout the lifetime of the project is important. Even if an event is small and early in the project useful links can be made - these contacts can be key to mainstreaming the project!” Helena Christie, REFLECT EMIT Project Manager

  20. Getting stake-holders involved – and keeping them involved “It is important to keep the critical mass of people interested…. the major players in the field usually fall into two categories: those who are interested in the project and opportunities from the start; and those who are slower to react and only take up products when they have seen them used by others…” Slavik Tabakov, EMIT Project Manager

  21. Conclusions • Action-research like the LLP can create change • To maximise impact all partners must agree on the mission and target • Target audience and stakeholders must be involved at the earliest stage • Where there is demand for innovation, the audience will listen.

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