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Essential Concepts in Sports Marketing

Learn about key terms like royalty, target market, and demographics in sports marketing, and understand the impact of disposable income on sports organizations' revenue streams. Discover how marketing strategies attract fans and boost profits.

katell-reynolds
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Essential Concepts in Sports Marketing

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  1. Bellwork Begin reading pg. 9-12, paying CLOSE attention to the vocabulary terms in BOLD in this section.

  2. Income that can be freely spent. • Information such as age, marital status, gender, educational level, and income. • A specific group of people you want to buy your product. • The number of times per advertisement, games, or show that a product or service is associated with an athlete, team or entertainer. • A percentage of sales earned by a team each time merchandise bearing their logos is sold. Word Bank: Royalty Target Market Demographics Disposable Income Gross Impression

  3. Ultimately, all expenses, salaries, profits, etc. come money that the FANS pay for tickets, merchandise, concessions, etc. What is the primary source of revenue in sports?

  4. Sports marketing! Sports marketing professionals use the key functions of marketing to plan and execute marketing plans that will attract fans to their venue. How does a sports organization know HOW to attract fans to their venue?

  5. Marketing research is done to find out who the target market of their team/sport. How does a sports organization know WHO to attract fans to their venue?

  6. Knowing demographic information of people in their target market is essential to sports marketing professionals. They place and create ad, plan promotions and do certain discounts based on the demographic information in their target market. What information do sports organizations need to gather to know who their target market is?

  7. Disposable income. If lots of people are out of work or their hours have been cut back at work, they have less total income and thus less disposable income. People need to pay their rent before they can buy season tickets for their favorite team. What is the primary economic factor that affects the revenue of a sports organization?

  8. Sports Logos on Clothing • New Sports, New Opportunities • Gross Impression • Timing Marketing Strategies

  9. Get out a sheet of paper. • Watch the video clip. • Count which brands you see, how many times you see them and for how long. Gross Impression Activity

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