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http://drjamesbarnes.com/msu-extension-programs/mississippi-bricks-to-clicks/. http ://www.facebook.com/msbrickstoclicks. Working Paper, July 9, 2013 Department of Agricultural Economics Mississippi State University . https://facebookeconomics101.com. Woodville, MS Organizations : 7
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http://drjamesbarnes.com/msu-extension-programs/mississippi-bricks-to-clicks/http://drjamesbarnes.com/msu-extension-programs/mississippi-bricks-to-clicks/
Working Paper, July 9, 2013 Department of Agricultural Economics Mississippi State University
Woodville, MS Organizations: 7 Pilot Program 2013 May 1, 2013 to April 30, 2014
Mississippi Bricks to Clicks Members Woodville, MS
Facebook Page Results… Woodville, MS
80/20/20 Metrics Woodville, MS “Do 80 percent of our recommended engagement activities for a 20 day business cycle and your number of Likes and Friends of Fans should grow by 20 percent, other things equal.”
80/20/20 Metrics Example Woodville, MS
Baseline Facebook Page Value Estimation Approach • Page Value Assumptions: • Per “Like” valued at $109 • Per “Friends of Fan valued at $109 • Only 1% of FF growth considered actual value to business Economic Value Created ($): Likes ($) + FF ($) FB Page Value = Likes ($) + FF ($) Likes ($) = Chg. in Likes*$109 FF ($) = (Chg. in FF*0.01)*$109
Baseline Facebook Page Value ($) Woodville, MS • Page Value Assumptions: • Per “Like” valued at $109 • Per “Friends of Fan valued at $109 • Only 1% of FF growth considered actual value to business FB Page Value = Likes ($) + FF ($) - Likes ($) = Chg. in Likes*$109 - FF ($) = (Chg. in FF*0.01)*$109 Economic Value Created ($): Likes ($) + FF ($)