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http://drjamesbarnes.com/msu-extension-programs/mississippi-bricks-to-clicks/

http://drjamesbarnes.com/msu-extension-programs/mississippi-bricks-to-clicks/. http ://www.facebook.com/msbrickstoclicks. Working Paper, July 9, 2013 Department of Agricultural Economics Mississippi State University . https://facebookeconomics101.com. Woodville, MS Organizations : 7

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http://drjamesbarnes.com/msu-extension-programs/mississippi-bricks-to-clicks/

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  1. http://drjamesbarnes.com/msu-extension-programs/mississippi-bricks-to-clicks/http://drjamesbarnes.com/msu-extension-programs/mississippi-bricks-to-clicks/

  2. http://www.facebook.com/msbrickstoclicks

  3. Working Paper, July 9, 2013 Department of Agricultural Economics Mississippi State University

  4. https://facebookeconomics101.com

  5. Woodville, MS Organizations: 7 Pilot Program 2013 May 1, 2013 to April 30, 2014

  6. Mississippi Bricks to Clicks Members Woodville, MS

  7. Facebook Business Pages

  8. https://www.facebook.com/stepinfaithdaycare

  9. https://www.facebook.com/thebetterhalfgifts

  10. https://www.facebook.com/WoodvilleMainStreetMarket

  11. https://www.facebook.com/woodvillemainstreet

  12. https://www.facebook.com/24autosales

  13. https://www.facebook.com/WoodvilleFest

  14. https://www.facebook.com/MgFarms

  15. Facebook Page Results… Woodville, MS

  16. 80/20/20 Metrics Woodville, MS “Do 80 percent of our recommended engagement activities for a 20 day business cycle and your number of Likes and Friends of Fans should grow by 20 percent, other things equal.”

  17. 80/20/20 Metrics Example Woodville, MS

  18. Baseline Facebook Page Value Estimation Approach • Page Value Assumptions: • Per “Like” valued at $109 • Per “Friends of Fan valued at $109 • Only 1% of FF growth considered actual value to business Economic Value Created ($): Likes ($) + FF ($) FB Page Value = Likes ($) + FF ($) Likes ($) = Chg. in Likes*$109 FF ($) = (Chg. in FF*0.01)*$109

  19. Baseline Facebook Page Value ($) Woodville, MS • Page Value Assumptions: • Per “Like” valued at $109 • Per “Friends of Fan valued at $109 • Only 1% of FF growth considered actual value to business FB Page Value = Likes ($) + FF ($) - Likes ($) = Chg. in Likes*$109 - FF ($) = (Chg. in FF*0.01)*$109 Economic Value Created ($): Likes ($) + FF ($)

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